Webflow vs Wix:Which is more popular by branded search in New Zealand?
In August 2026, Wix had more branded searches than Webflow among website builders in New Zealand. Wix was estimated to have 18.4K branded searches compared to Webflow’s 2.7K, and held a 29.9% Share of Search versus Webflow’s 4.4%.
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Which is more popular in search, Webflow or Wix?
Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wix, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Framer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27.5% | 17.9% | 9% | 6.9% | 5.2% | 0.51% |
| Nov 2025 | 32.1% | 26.6% | 17.6% | 8.8% | 8.1% | 6.1% | 0.58% |
| Dec 2025 | 30.9% | 26.2% | 20.4% | 9.2% | 7.9% | 4.9% | 0.5% |
| Jan 2026 | 30.7% | 25.5% | 19.8% | 10.4% | 7.3% | 5.7% | 0.58% |
| Feb 2026 | 32.2% | 25.3% | 20.3% | 9.2% | 7.5% | 4.9% | 0.49% |
| Mar 2026 | 33.3% | 25.6% | 17.3% | 10.8% | 7.7% | 4.8% | 0.47% |
| Apr 2026 | 30.3% | 28.3% | 18.7% | 9.3% | 8.4% | 4.4% | 0.61% |
| May 2026 | 30.8% | 27% | 19% | 9.3% | 8.4% | 4.9% | 0.62% |
| Jun 2026 | 29.6% | 28.2% | 19.6% | 9.8% | 7.2% | 5% | 0.63% |
| Jul 2026 | 30% | 28.6% | 20.2% | 8.7% | 7.4% | 4.4% | 0.59% |
| Aug 2026 | 29.9% | 29.4% | 19.5% | 9% | 7.3% | 4.4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Webflow and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Webflow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand moved from 5.2% to 4.4%, and its estimated monthly branded searches moved from 3.4K to 2.7K.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand moved from 33.1% to 29.9%, and its estimated monthly branded searches moved from 21.4K to 18.4K.
How did search popularity change for New Zealand website builders in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Webflow’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Webflow
8 branded search terms
- webflow
- webflow com
- webflow near me
- webflow nz
- webflow pricing
- webflow templates
- webflow website
- webflow website builder
Wix
15 branded search terms
- wix
- wix com
- wix cost
- wix ecommerce
- wix editor
- wix filter search
- wix near me
- wix nz
- wix online store
- wix site maker
- wix studio
- wix templates
- wix w
- wix website designs
- wix website maker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.