Brandwave

Website builders in New Zealand:Which brands are most popular in search?

In August 2026, Wix was the most searched among website builders in New Zealand, with an estimated 18.4K branded searches and 29.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Wix29.9%
  2. Squarespace29.4%
  3. GoDaddy19.5%
  4. WordPress.com9%
  5. Hostinger7.3%
  6. Webflow4.4%
  7. Framer0.65%

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Share of SearchLeaderboard

Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website builders in New Zealand, by month

Share of Search by month for Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthWixSquarespaceGoDaddyWordPress.comHostingerWebflowFramer
Oct 202533.1%27.5%17.9%9%6.9%5.2%0.51%
Nov 202532.1%26.6%17.6%8.8%8.1%6.1%0.58%
Dec 202530.9%26.2%20.4%9.2%7.9%4.9%0.5%
Jan 202630.7%25.5%19.8%10.4%7.3%5.7%0.58%
Feb 202632.2%25.3%20.3%9.2%7.5%4.9%0.49%
Mar 202633.3%25.6%17.3%10.8%7.7%4.8%0.47%
Apr 202630.3%28.3%18.7%9.3%8.4%4.4%0.61%
May 202630.8%27%19%9.3%8.4%4.9%0.62%
Jun 202629.6%28.2%19.6%9.8%7.2%5%0.63%
Jul 202630%28.6%20.2%8.7%7.4%4.4%0.59%
Aug 202629.9%29.4%19.5%9%7.3%4.4%0.65%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Wix

    29.9%

    held 1st · 18.4K estimated branded searches · -2.9% vs prior month · -0.2 points

  2. 2.Squarespace

    29.4%

    held 2nd · 18.1K estimated branded searches · +0.06% vs prior month · +0.7 points

  3. 3.GoDaddy

    19.5%

    held 3rd · 12K estimated branded searches · -6.1% vs prior month · -0.8 points

  4. 4.WordPress.com

    9%

    held 4th · 5.5K estimated branded searches · +0.73% vs prior month · +0.3 points

  5. 5.Hostinger

    7.3%

    held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.1 points

  6. 6.Webflow

    4.4%

    held 6th · 2.7K estimated branded searches · -2.9% vs prior month · 0 points

  7. 7.Framer

    0.65%

    held 7th · 400 estimated branded searches · +8.1% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among website builders in New Zealand?

In August 2026, Wix was the most searched among website builders in New Zealand, with an estimated 18.4K branded searches and 29.9% estimated Share of Search within this set. Squarespace is in 2nd place, 0.5 percentage points behind at 29.4% Share of Search.

New Zealand website builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wix33.1% → 29.9%33.3%Mar 202629.6%Jun 20261st
Squarespace27.5% → 29.4%29.4%Aug 202625.3%Feb 20262nd
GoDaddy17.9% → 19.5%20.4%Dec 202517.3%Mar 20263rd
WordPress.com9%10.8%Mar 20268.7%Jul 20264th
Hostinger6.9% → 7.3%8.4%Apr 20266.9%Oct 20255th
Webflow5.2% → 4.4%6.1%Nov 20254.4%Aug 20266th
Framer0.51% → 0.65%0.65%Aug 20260.47%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand decreased from 33.1% to 29.9%.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand increased from 27.5% to 29.4%.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website builders in New Zealand increased from 17.9% to 19.5%.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand decreased from 5.2% to 4.4%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand peaked at 33.3% in March 2026 and was lowest at 29.6% in June 2026.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand peaked at 29.4% in August 2026 and was lowest at 25.3% in February 2026.
  • Across the 11 months ending August 2026, GoDaddy’s estimated Share of Search among website builders in New Zealand peaked at 20.4% in December 2025 and was lowest at 17.3% in March 2026.
  • Across the 11 months ending August 2026, WordPress.com’s estimated Share of Search among website builders in New Zealand peaked at 10.8% in March 2026 and was lowest at 8.7% in July 2026.
  • Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among website builders in New Zealand peaked at 8.4% in April 2026 and was lowest at 6.9% in October 2025.
  • Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand peaked at 6.1% in November 2025 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, WordPress.com, Hostinger and Framer held steady: their estimated Share of Search among website builders in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand website builders in August 2026?

  1. In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.

  2. In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.

  3. Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

  4. Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.

  5. Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.

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