Brandwave

How popular isShopify?

In September 2026, people searched for Shopify by name about 24,400 times in New Zealand, a 16% increase from the previous year. These searches made up 30.2% of all New Zealand website builder searches, placing Shopify first out of ten builders. When we asked both ChatGPT and Google AI Overviews about website builders, Shopify appeared in four of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Shopify is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. ShopifyShare of searches 30.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. WixShare of searches 20.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SquarespaceShare of searches 20.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. GoDaddyShare of searches 12.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WordPress.comShare of searches 5.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopify is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Squarespace2nd
  3. WordPress.com3rd
  4. Rocketspark4th
  5. Shopify5th
  6. WordPress6th
  7. Webflow7th
  8. GoDaddy–
  9. Hostinger–
  10. Framer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocketspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which website builders compete with Shopify?

Shopify against website builders in New Zealand, by month

Share of searches by month for Shopify, Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow, Rocketspark. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceGoDaddyWordPress.comHostingerWebflowRocketsparkFramerWordPress
Oct 202525.2%24.3%19.9%12.1%6.7%5.1%3.8%2.3%0.25%0.38%
Nov 202532.3%21.5%17.4%10.6%6%5.5%4.1%2.1%0.27%0.33%
Dec 202531.6%20.9%17.3%12.8%6.3%5.3%3.2%2%0.22%0.4%
Jan 202631%21%16.8%12.4%7.2%5.1%3.8%2%0.26%0.32%
Feb 202632%21.8%16.8%12.4%6.3%5%3.2%2%0.21%0.32%
Mar 202628.4%23.6%17.8%10.7%7.8%5.3%3.4%2.6%0.18%0.28%
Apr 202629.7%21.4%19.5%11.7%6.7%5.7%3%1.9%0.25%0.16%
May 202629.2%22%19%11.3%6.9%5.7%3.5%2.1%0.24%0.1%
Jun 202629.6%21.3%19.7%11.4%7.2%4.8%3.5%2.2%0.24%0.08%
Jul 202629.9%21.4%20%11.8%6.4%4.9%3%2.2%0.25%0.13%
Aug 202629.8%20.9%20.3%12%6.5%4.9%3%2.3%0.25%0.13%
Sep 202630.2%20.5%20.3%12.4%5.7%5.1%3.1%2.4%0.32%0.09%

  1. 1.Shopify

    30.2%

    Held 1st. 24.3K estimated branded searches, -2.4% vs prior month. Share +0.4 points.

  2. 2.Wix

    20.5%

    Held 2nd. 16.5K estimated branded searches, -5.6% vs prior month. Share -0.4 points.

  3. 3.Squarespace

    20.3%

    Held 3rd. 16.3K estimated branded searches, -3.6% vs prior month. Share 0 points.

  4. 4.GoDaddy

    12.4%

    Held 4th. 10K estimated branded searches, +0.1% vs prior month. Share +0.5 points.

  5. 5.WordPress.com

    5.7%

    Held 5th. 4.6K estimated branded searches, -16.2% vs prior month. Share -0.8 points.

  6. 6.Hostinger

    5.1%

    Held 6th. 4.1K estimated branded searches, -0.49% vs prior month. Share +0.2 points.

  7. 7.Webflow

    3.1%

    Held 7th. 2.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Rocketspark

    2.4%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Framer

    0.32%

    Held 9th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  10. 10.WordPress

    0.09%

    Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share 0 points.

Compare popularity between Shopify and its closest rivals

Every comparison with Shopify

21 comparisons

How has branded search demand for Shopify changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify in New Zealand rose from 21.1K to 24.4K.
  • Across the 12 months ending September 2026, Shopify’s share of searches among website builders in New Zealand increased from 25.2% to 30.2%.
  • Across the 12 months ending September 2026, Shopify’s share of searches among website builders in New Zealand peaked at 32.3% in November 2025 and was lowest at 25.2% in October 2025.

How did search popularity change for New Zealand website builders in September 2026?

6 changes

  1. In September 2026, WordPress.com lost share of searches among website builders in New Zealand, from 6.5% to 5.7%.

  2. GoDaddy’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 11.4% to 12.4% in September 2026.

  3. Squarespace’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 19.7% to 20.3% in September 2026.

  4. Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  5. Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026.

  6. Estimated monthly branded searches for WordPress in New Zealand fell 78.1% over 12 measured months, from 320 to 70 in September 2026.

How are Shopify’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my shopify
  • shopify
  • shopify apps
  • shopify dropshipping
  • shopify ecommerce
  • shopify fees
  • shopify inventory
  • shopify partners
  • shopify payments
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify stores
  • shopify themes
  • shopify web

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders1st of 1030.2%Shown above
Visual website building platforms1st of 1237%Show ranking
Ecommerce platforms1st of 642.1%Show ranking
Creator commerce platforms1st of 990.6%Show ranking
Inventory management software8th of 80.3%Show ranking
Creator with pink hair and a pink jacket

Is Shopify your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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