Brandwave

BigCommerce vs Shopify:Which is more popular by branded search in New Zealand?

In August 2026, Shopify had more branded searches than BigCommerce among ecommerce platforms in New Zealand. Shopify was estimated to have 28.5K branded searches compared to BigCommerce’s 140, and held a 43.1% Share of Search versus BigCommerce’s 0.21%.

Share of Search among ecommerce platforms in New Zealand in August 2026Which is more popular in search, BigCommerce or Shopify?
BigCommerce0.21%140 searches
vs
Shopify43.1%28.5K searches

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Which is more popular in search, BigCommerce or Shopify?

Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BigCommerce and Shopify among ecommerce platforms in New Zealand, by month

Share of Search by month for Shopify, BigCommerce. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202537.5%32.7%27.2%1.2%0.96%0.44%
Nov 202545.4%28.5%23.6%1.3%0.84%0.37%
Dec 202545.8%28.2%23.8%1.1%0.7%0.42%
Jan 202645.5%28.5%23.7%1.3%0.68%0.33%
Feb 202645.7%29.4%23.2%0.86%0.67%0.22%
Mar 202641.6%32%24.6%0.9%0.7%0.25%
Apr 202642.9%28.7%26.8%0.8%0.64%0.24%
May 202642.8%29.4%25.8%0.97%0.74%0.23%
Jun 202643%28.1%26.7%0.96%0.9%0.26%
Jul 202642.9%28.4%27%0.82%0.63%0.22%
Aug 202643.1%27.8%27.3%0.83%0.77%0.21%
Sep 2026——————

How has the BigCommerce and Shopify comparison changed over the last 12 months?

  • Shopify was ahead of BigCommerce in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among ecommerce platforms in New Zealand moved from 0.44% to 0.21%, and its estimated monthly branded searches moved from 290 to 140.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand moved from 37.5% to 43.1%, and its estimated monthly branded searches moved from 24.6K to 28.5K.

How did search popularity change for New Zealand ecommerce platforms in August 2026?

  1. Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.

  2. Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using BigCommerce’s and Shopify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BigCommerce

6 branded search terms

  • bigcommerce
  • bigcommerce com
  • bigcommerce ecommerce
  • bigcommerce nz
  • bigcommerce online store
  • bigcommerce pricing

Shopify

24 branded search terms

  • my shopify
  • shopify
  • shopify app store
  • shopify apps
  • shopify com
  • shopify create website
  • shopify dropshipping
  • shopify ecommerce
  • shopify fees
  • shopify near me
  • shopify new zealand
  • shopify nz
  • shopify online
  • shopify online store
  • shopify partners
  • shopify payments
  • shopify plans
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify store themes
  • shopify stores
  • shopify themes
  • shopify web

How the Brand Demand Index is measured

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