Shopify vs Wix:Which is more popular by branded search in New Zealand?
In August 2026, Shopify had more branded searches than Wix among ecommerce platforms in New Zealand. Shopify was estimated to have 28.5K branded searches compared to Wix’s 18.4K, and held a 43.1% Share of Search versus Wix’s 27.8%.
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Which is more popular in search, Shopify or Wix?
Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shopify, Wix. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 27.2% | 1.2% | 0.96% | 0.44% |
| Nov 2025 | 45.4% | 28.5% | 23.6% | 1.3% | 0.84% | 0.37% |
| Dec 2025 | 45.8% | 28.2% | 23.8% | 1.1% | 0.7% | 0.42% |
| Jan 2026 | 45.5% | 28.5% | 23.7% | 1.3% | 0.68% | 0.33% |
| Feb 2026 | 45.7% | 29.4% | 23.2% | 0.86% | 0.67% | 0.22% |
| Mar 2026 | 41.6% | 32% | 24.6% | 0.9% | 0.7% | 0.25% |
| Apr 2026 | 42.9% | 28.7% | 26.8% | 0.8% | 0.64% | 0.24% |
| May 2026 | 42.8% | 29.4% | 25.8% | 0.97% | 0.74% | 0.23% |
| Jun 2026 | 43% | 28.1% | 26.7% | 0.96% | 0.9% | 0.26% |
| Jul 2026 | 42.9% | 28.4% | 27% | 0.82% | 0.63% | 0.22% |
| Aug 2026 | 43.1% | 27.8% | 27.3% | 0.83% | 0.77% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Shopify and Wix comparison changed over the last 12 months?
3 findings
- Shopify was ahead of Wix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand moved from 37.5% to 43.1%, and its estimated monthly branded searches moved from 24.6K to 28.5K.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand moved from 32.7% to 27.8%, and its estimated monthly branded searches moved from 21.4K to 18.4K.
How did search popularity change for New Zealand ecommerce platforms in August 2026?
2 changes
In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.
Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Shopify’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shopify
24 branded search terms
- my shopify
- shopify
- shopify app store
- shopify apps
- shopify com
- shopify create website
- shopify dropshipping
- shopify ecommerce
- shopify fees
- shopify near me
- shopify new zealand
- shopify nz
- shopify online
- shopify online store
- shopify partners
- shopify payments
- shopify plans
- shopify plus
- shopify pos
- shopify pos lite
- shopify store themes
- shopify stores
- shopify themes
- shopify web
Wix
15 branded search terms
- wix
- wix com
- wix cost
- wix ecommerce
- wix editor
- wix filter search
- wix near me
- wix nz
- wix online store
- wix site maker
- wix studio
- wix templates
- wix w
- wix website designs
- wix website maker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.