Squarespace vs Wix:Which is more popular by branded search in New Zealand?
In August 2026, Squarespace and Wix were level on Share of Search among ecommerce platforms in New Zealand, with an estimated 18.1K versus 18.4K branded searches, at 27.3% and 27.8% estimated Share of Search.
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Which is more popular in search, Squarespace or Wix?
Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wix, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 27.2% | 1.2% | 0.96% | 0.44% |
| Nov 2025 | 45.4% | 28.5% | 23.6% | 1.3% | 0.84% | 0.37% |
| Dec 2025 | 45.8% | 28.2% | 23.8% | 1.1% | 0.7% | 0.42% |
| Jan 2026 | 45.5% | 28.5% | 23.7% | 1.3% | 0.68% | 0.33% |
| Feb 2026 | 45.7% | 29.4% | 23.2% | 0.86% | 0.67% | 0.22% |
| Mar 2026 | 41.6% | 32% | 24.6% | 0.9% | 0.7% | 0.25% |
| Apr 2026 | 42.9% | 28.7% | 26.8% | 0.8% | 0.64% | 0.24% |
| May 2026 | 42.8% | 29.4% | 25.8% | 0.97% | 0.74% | 0.23% |
| Jun 2026 | 43% | 28.1% | 26.7% | 0.96% | 0.9% | 0.26% |
| Jul 2026 | 42.9% | 28.4% | 27% | 0.82% | 0.63% | 0.22% |
| Aug 2026 | 43.1% | 27.8% | 27.3% | 0.83% | 0.77% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Squarespace and Wix comparison changed over the last 12 months?
3 findings
- Wix was ahead of Squarespace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand moved from 27.2% to 27.3%, and its estimated monthly branded searches moved from 17.8K to 18.1K.
- Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand moved from 32.7% to 27.8%, and its estimated monthly branded searches moved from 21.4K to 18.4K.
How did search popularity change for New Zealand ecommerce platforms in August 2026?
2 changes
In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.
Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Squarespace’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Squarespace
18 branded search terms
- site squarespace
- squarespace
- squarespace cost
- squarespace create website
- squarespace ecommerce
- squarespace examples
- squarespace host
- squarespace how much
- squarespace near me
- squarespace nz
- squarespace om
- squarespace online
- squarespace online store
- squarespace plans
- squarespace pricing
- squarespace templates
- squarespace web
- squarespace web builder
Wix
15 branded search terms
- wix
- wix com
- wix cost
- wix ecommerce
- wix editor
- wix filter search
- wix near me
- wix nz
- wix online store
- wix site maker
- wix studio
- wix templates
- wix w
- wix website designs
- wix website maker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.