Brandwave

How popular isSquarespace in search?

In August 2026, there were an estimated 18.1K branded searches for Squarespace in New Zealand which held steady over the last 11 months. Squarespace holds 27.3% estimated Share of Search among New Zealand ecommerce platforms and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Shopify43.1%
  2. Wix27.8%
  3. Squarespace27.3%
  4. WooCommerce0.83%
  5. Ecwid0.77%
  6. BigCommerce0.21%
Squarespace website (opens in a new tab)

Follow Squarespace and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ecommerce platforms compete with Squarespace?

Squarespace against ecommerce platforms in New Zealand, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202537.5%32.7%27.2%1.2%0.96%0.44%
Nov 202545.4%28.5%23.6%1.3%0.84%0.37%
Dec 202545.8%28.2%23.8%1.1%0.7%0.42%
Jan 202645.5%28.5%23.7%1.3%0.68%0.33%
Feb 202645.7%29.4%23.2%0.86%0.67%0.22%
Mar 202641.6%32%24.6%0.9%0.7%0.25%
Apr 202642.9%28.7%26.8%0.8%0.64%0.24%
May 202642.8%29.4%25.8%0.97%0.74%0.23%
Jun 202643%28.1%26.7%0.96%0.9%0.26%
Jul 202642.9%28.4%27%0.82%0.63%0.22%
Aug 202643.1%27.8%27.3%0.83%0.77%0.21%
Sep 2026——————

  1. 1.Shopify

    43.1%

    held 1st · 28.5K estimated branded searches · -0.7% vs prior month · +0.1 points

  2. 2.Wix

    27.8%

    held 2nd · 18.4K estimated branded searches · -2.9% vs prior month · -0.5 points

  3. 3.Squarespace

    27.3%

    held 3rd · 18.1K estimated branded searches · +0.06% vs prior month · +0.3 points

  4. 4.WooCommerce

    0.83%

    held 4th · 550 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ecwid

    0.77%

    held 5th · 510 estimated branded searches · +21.4% vs prior month · +0.1 points

  6. 6.BigCommerce

    0.21%

    held 6th · 140 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between Squarespace and its closest rivals

How has branded search demand for Squarespace changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Squarespace in New Zealand held steady, from 17.8K to 18.1K.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 27.3% in August 2026 and was lowest at 23.2% in February 2026.

How did search popularity change for New Zealand ecommerce platforms in August 2026?

  1. In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.

  2. Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.

  3. Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.

  4. Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.

  5. Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.

  6. Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

Which website builders compete with Squarespace?

Squarespace against website builders in New Zealand, by month

Share of Search by month for Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthWixSquarespaceGoDaddyWordPress.comHostingerWebflowFramer
Oct 202533.1%27.5%17.9%9%6.9%5.2%0.51%
Nov 202532.1%26.6%17.6%8.8%8.1%6.1%0.58%
Dec 202530.9%26.2%20.4%9.2%7.9%4.9%0.5%
Jan 202630.7%25.5%19.8%10.4%7.3%5.7%0.58%
Feb 202632.2%25.3%20.3%9.2%7.5%4.9%0.49%
Mar 202633.3%25.6%17.3%10.8%7.7%4.8%0.47%
Apr 202630.3%28.3%18.7%9.3%8.4%4.4%0.61%
May 202630.8%27%19%9.3%8.4%4.9%0.62%
Jun 202629.6%28.2%19.6%9.8%7.2%5%0.63%
Jul 202630%28.6%20.2%8.7%7.4%4.4%0.59%
Aug 202629.9%29.4%19.5%9%7.3%4.4%0.65%
Sep 2026———————

  1. 1.Wix

    29.9%

    held 1st · 18.4K estimated branded searches · -2.9% vs prior month · -0.2 points

  2. 2.Squarespace

    29.4%

    held 2nd · 18.1K estimated branded searches · +0.06% vs prior month · +0.7 points

  3. 3.GoDaddy

    19.5%

    held 3rd · 12K estimated branded searches · -6.1% vs prior month · -0.8 points

  4. 4.WordPress.com

    9%

    held 4th · 5.5K estimated branded searches · +0.73% vs prior month · +0.3 points

  5. 5.Hostinger

    7.3%

    held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.1 points

  6. 6.Webflow

    4.4%

    held 6th · 2.7K estimated branded searches · -2.9% vs prior month · 0 points

  7. 7.Framer

    0.65%

    held 7th · 400 estimated branded searches · +8.1% vs prior month · +0.1 points

Compare search popularity between Squarespace and its closest rivals

How has branded search demand for Squarespace changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand increased from 27.5% to 29.4%.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand peaked at 29.4% in August 2026 and was lowest at 25.3% in February 2026.

How did search popularity change for New Zealand website builders in August 2026?

  1. In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.

  2. In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.

  3. Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

  4. Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.

  5. Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.

How is Squarespace measured?

Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • site squarespace
  • squarespace
  • squarespace cost
  • squarespace create website
  • squarespace ecommerce
  • squarespace examples
  • squarespace host
  • squarespace how much
  • squarespace near me
  • squarespace nz
  • squarespace om
  • squarespace online
  • squarespace online store
  • squarespace plans
  • squarespace pricing
  • squarespace templates
  • squarespace web
  • squarespace web builder

Do you work for Squarespace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Squarespace your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record