Framer vs Squarespace:Which is more popular by branded search in New Zealand?
In August 2026, Squarespace had more branded searches than Framer among website builders in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Framer’s 400, and held a 29.4% Share of Search versus Framer’s 0.65%.
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Which is more popular in search, Framer or Squarespace?
Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squarespace, Framer. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Framer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27.5% | 17.9% | 9% | 6.9% | 5.2% | 0.51% |
| Nov 2025 | 32.1% | 26.6% | 17.6% | 8.8% | 8.1% | 6.1% | 0.58% |
| Dec 2025 | 30.9% | 26.2% | 20.4% | 9.2% | 7.9% | 4.9% | 0.5% |
| Jan 2026 | 30.7% | 25.5% | 19.8% | 10.4% | 7.3% | 5.7% | 0.58% |
| Feb 2026 | 32.2% | 25.3% | 20.3% | 9.2% | 7.5% | 4.9% | 0.49% |
| Mar 2026 | 33.3% | 25.6% | 17.3% | 10.8% | 7.7% | 4.8% | 0.47% |
| Apr 2026 | 30.3% | 28.3% | 18.7% | 9.3% | 8.4% | 4.4% | 0.61% |
| May 2026 | 30.8% | 27% | 19% | 9.3% | 8.4% | 4.9% | 0.62% |
| Jun 2026 | 29.6% | 28.2% | 19.6% | 9.8% | 7.2% | 5% | 0.63% |
| Jul 2026 | 30% | 28.6% | 20.2% | 8.7% | 7.4% | 4.4% | 0.59% |
| Aug 2026 | 29.9% | 29.4% | 19.5% | 9% | 7.3% | 4.4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Framer and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Framer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Framer’s estimated Share of Search among website builders in New Zealand moved from 0.51% to 0.65%, and its estimated monthly branded searches moved from 330 to 400.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand moved from 27.5% to 29.4%, and its estimated monthly branded searches moved from 17.8K to 18.1K.
How did search popularity change for New Zealand website builders in August 2026?
2 changes
In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.
Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Framer’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Framer
3 branded search terms
- framer templates
- framer website
- framer website builder
Squarespace
18 branded search terms
- site squarespace
- squarespace
- squarespace cost
- squarespace create website
- squarespace ecommerce
- squarespace examples
- squarespace host
- squarespace how much
- squarespace near me
- squarespace nz
- squarespace om
- squarespace online
- squarespace online store
- squarespace plans
- squarespace pricing
- squarespace templates
- squarespace web
- squarespace web builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.