Hostinger vs Squarespace:Which is more popular by branded search in New Zealand?
In August 2026, Squarespace had more branded searches than Hostinger among website builders in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Hostinger’s 4.5K, and held a 29.4% Share of Search versus Hostinger’s 7.3%.
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Which is more popular in search, Hostinger or Squarespace?
Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squarespace, Hostinger. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Framer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27.5% | 17.9% | 9% | 6.9% | 5.2% | 0.51% |
| Nov 2025 | 32.1% | 26.6% | 17.6% | 8.8% | 8.1% | 6.1% | 0.58% |
| Dec 2025 | 30.9% | 26.2% | 20.4% | 9.2% | 7.9% | 4.9% | 0.5% |
| Jan 2026 | 30.7% | 25.5% | 19.8% | 10.4% | 7.3% | 5.7% | 0.58% |
| Feb 2026 | 32.2% | 25.3% | 20.3% | 9.2% | 7.5% | 4.9% | 0.49% |
| Mar 2026 | 33.3% | 25.6% | 17.3% | 10.8% | 7.7% | 4.8% | 0.47% |
| Apr 2026 | 30.3% | 28.3% | 18.7% | 9.3% | 8.4% | 4.4% | 0.61% |
| May 2026 | 30.8% | 27% | 19% | 9.3% | 8.4% | 4.9% | 0.62% |
| Jun 2026 | 29.6% | 28.2% | 19.6% | 9.8% | 7.2% | 5% | 0.63% |
| Jul 2026 | 30% | 28.6% | 20.2% | 8.7% | 7.4% | 4.4% | 0.59% |
| Aug 2026 | 29.9% | 29.4% | 19.5% | 9% | 7.3% | 4.4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hostinger and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Hostinger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among website builders in New Zealand moved from 6.9% to 7.3%, and its estimated monthly branded searches held steady at 4.5K.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among website builders in New Zealand moved from 27.5% to 29.4%, and its estimated monthly branded searches moved from 17.8K to 18.1K.
How did search popularity change for New Zealand website builders in August 2026?
1 change
In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Hostinger’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hostinger
12 branded search terms
- hosting hostinger
- hostinger
- hostinger com
- hostinger domain
- hostinger near me
- hostinger new zealand
- hostinger nz
- hostinger plans
- hostinger pricing
- hostinger site builder
- hostinger templates
- hostinger webmail1
Squarespace
18 branded search terms
- site squarespace
- squarespace
- squarespace cost
- squarespace create website
- squarespace ecommerce
- squarespace examples
- squarespace host
- squarespace how much
- squarespace near me
- squarespace nz
- squarespace om
- squarespace online
- squarespace online store
- squarespace plans
- squarespace pricing
- squarespace templates
- squarespace web
- squarespace web builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.