Visual website building platforms in New Zealand:Which are most popular?
In September 2026, Shopify was the most searched visual website building platform in New Zealand, accounting for 37% of all searches among the 12 platforms we track. When we checked with ChatGPT and Google AI Overviews, Shopify, Squarespace and Webflow showed up in every answer. Webflow was recommended most often, coming first in two out of five responses.
ShopifyShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
WixShare of searches 27.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SquarespaceShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
WebflowShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RocketsparkShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
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Top visual website building platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shopify, Squarespace and Webflow appeared every time. Webflow was recommended most often, coming first in two out of five answers. Wix was second, and Squarespace was third. Duda, which ranked eighth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Webstudio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dorik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about visual website building platforms
5 answers
Asked ChatGPT
“Which visual website building platform should I use in New Zealand?”
Asked ChatGPT
“What are the best visual website building platforms in New Zealand?”
Asked ChatGPT
“What's the best visual website building platform in New Zealand for a design-led website?”
Searched Google, AI Overview
“best website builder”
Searched Google, AI Overview
“no code website builder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which visual website building platforms do people search for most?
This chart shows how often people search Google for each visual website building platform by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Shopify, Wix, Squarespace, Webflow, Rocketspark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | Webflow | Rocketspark | Framer | Readymag | Duda | Showit | WordPress | Webstudio | Dorik |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 33.1% | 27.1% | 4.8% | 3.1% | 0.35% | 0.43% | 0.3% | 0.18% | 0.53% | 0.08% | 0.05% |
| Nov 2025 | 38.4% | 28.6% | 23.2% | 5% | 2.8% | 0.36% | 0.55% | 0.35% | 0.24% | 0.45% | 0.07% | 0.05% |
| Dec 2025 | 38.8% | 28.7% | 23.6% | 4.1% | 2.8% | 0.3% | 0.45% | 0.28% | 0.3% | 0.56% | 0.11% | 0.02% |
| Jan 2026 | 38.2% | 29% | 23.1% | 5% | 2.8% | 0.36% | 0.45% | 0.33% | 0.29% | 0.45% | 0.07% | 0.03% |
| Feb 2026 | 38.1% | 30.2% | 23.1% | 4.1% | 2.7% | 0.29% | 0.36% | 0.27% | 0.24% | 0.45% | 0.15% | 0.02% |
| Mar 2026 | 33.2% | 32.7% | 24.5% | 4.3% | 3.6% | 0.25% | 0.48% | 0.24% | 0.25% | 0.39% | 0.06% | 0.03% |
| Apr 2026 | 36% | 29.2% | 26.6% | 3.9% | 2.6% | 0.34% | 0.42% | 0.37% | 0.18% | 0.23% | 0.08% | 0.05% |
| May 2026 | 34.7% | 30% | 26.1% | 4.5% | 3% | 0.33% | 0.5% | 0.3% | 0.22% | 0.14% | 0.11% | 0.03% |
| Jun 2026 | 34.9% | 29.1% | 26.9% | 4.6% | 3% | 0.33% | 0.5% | 0.3% | 0.22% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 35.9% | 28.8% | 27% | 3.9% | 3.1% | 0.34% | 0.34% | 0.26% | 0.18% | 0.18% | 0.11% | 0.02% |
| Aug 2026 | 36.1% | 28.1% | 27.2% | 3.9% | 3.1% | 0.34% | 0.42% | 0.31% | 0.18% | 0.18% | 0.08% | 0.02% |
| Sep 2026 | 37% | 27.2% | 26.9% | 4% | 3.2% | 0.43% | 0.43% | 0.4% | 0.35% | 0.12% | 0.07% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 22.2K | 0% | +0.8 points | |
| 2, held 2nd | 27.2% | 16.3K | -5.5% | -0.9 points | |
| 3, held 3rd | 26.9% | 16.2K | -3.4% | -0.3 points | |
| 4, held 4th | 4% | 2.4K | 0% | +0.1 points | |
| 5, held 5th | 3.2% | 1.9K | 0% | +0.1 points | |
| 6, moved from 7th to 6th | 0.43% | 260 | +23.8% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.43% | 260 | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.4% | 240 | +26.3% | +0.1 points | |
| 9, held 9th | 0.35% | 210 | +90.9% | +0.2 points | |
| 10, held 10th | 0.12% | 70 | -36.4% | -0.1 points | |
| 11, held 11th | 0.07% | 40 | -20% | 0 points | |
| 12, held 12th | 0.02% | 10 | 0% | 0 points |
1.
Shopify37%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Wix27.2%
Held 2nd. 16.3K estimated branded searches, -5.5% vs prior month. Share -0.9 points.
26.9%
Held 3rd. 16.2K estimated branded searches, -3.4% vs prior month. Share -0.3 points.
4.
Webflow4%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.2%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Framer0.43%
Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.
7.
Readymag0.43%
Moved from 6th to 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Duda0.4%
Held 8th. 240 estimated branded searches, +26.3% vs prior month. Share +0.1 points.
9.
Showit0.35%
Held 9th. 210 estimated branded searches, +90.9% vs prior month. Share +0.2 points.
10.
WordPress0.12%
Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share -0.1 points.
11.
Webstudio0.07%
Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.
12.
Dorik0.02%
Held 12th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among visual website building platforms in New Zealand?
12 brands
In September 2026, Shopify was the most searched among visual website building platforms in New Zealand, with an estimated 22.2K branded searches, 37% of all searches for the 12 we track. Wix is in 2nd place, 9.8 percentage points behind at 27.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Shopify | 30% → 37% | 38.8%Dec 2025 | 30%Oct 2025 | 2nd → 1st |
| Wix | 33.1% → 27.2% | 33.1%Oct 2025 | 27.2%Sep 2026 | 1st → 2nd |
| Squarespace | 27.1% → 26.9% | 27.2%Aug 2026 | 23.1%Feb 2026 | 3rd |
| Webflow | 4.8% → 4% | 5%Nov 2025 | 3.9%Jul 2026 | 4th |
| Rocketspark | 3.1% → 3.2% | 3.6%Mar 2026 | 2.6%Apr 2026 | 5th |
| Framer | 0.35% → 0.43% | 0.43%Sep 2026 | 0.25%Mar 2026 | 8th → 6th |
| Readymag | 0.43% | 0.55%Nov 2025 | 0.34%Jul 2026 | 7th |
| Duda | 0.3% → 0.4% | 0.4%Sep 2026 | 0.24%Mar 2026 | 9th → 8th |
| Showit | 0.18% → 0.35% | 0.35%Sep 2026 | 0.18%Jul 2026 | 10th → 9th |
| WordPress | 0.53% → 0.12% | 0.56%Dec 2025 | 0.11%Jun 2026 | 6th → 10th |
| Webstudio | 0.08% → 0.07% | 0.15%Feb 2026 | 0.06%Mar 2026 | 11th |
| Dorik | 0.05% → 0.02% | 0.05%Nov 2025 | 0.02%Jul 2026 | 12th |
Each finding as a sentence
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms in New Zealand increased from 30% to 37%.
- Across the 12 months ending September 2026, Wix’s share of searches among visual website building platforms in New Zealand decreased from 33.1% to 27.2%.
- Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand decreased from 4.8% to 4%.
- Across the 12 months ending September 2026, Shopify’s share of searches among visual website building platforms in New Zealand peaked at 38.8% in December 2025 and was lowest at 30% in October 2025.
- Across the 12 months ending September 2026, Squarespace’s share of searches among visual website building platforms in New Zealand peaked at 27.2% in August 2026 and was lowest at 23.1% in February 2026.
- Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand peaked at 5% in November 2025 and was lowest at 3.9% in July 2026.
- Across the 12 months ending September 2026, Shopify rose from 2nd to 1st among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Wix fell from 1st to 2nd among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Framer rose from 8th to 6th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Duda rose from 9th to 8th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Showit rose from 10th to 9th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, WordPress fell from 6th to 10th among visual website building platforms in New Zealand.
- Across the 12 months ending September 2026, Squarespace, Rocketspark, Readymag, Webstudio and Dorik held steady: their share of searches among visual website building platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand visual website building platforms in September 2026?
8 changes
In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%.
In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%.
In September 2026, Framer rose from 7th to 6th among visual website building platforms in New Zealand.
In September 2026, Readymag fell from 6th to 7th among visual website building platforms in New Zealand.
Estimated monthly branded searches for Showit in New Zealand rose 90.9% over 12 measured months, from 110 to 210 in September 2026.
Estimated monthly branded searches for Duda in New Zealand rose 33.3% over 12 measured months, from 180 to 240 in September 2026.
Estimated monthly branded searches for WordPress in New Zealand fell 78.1% over 12 measured months, from 320 to 70 in September 2026.
Estimated monthly branded searches for Dorik in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Compare popularity between leading brands
- Shopify vs Wix: compare popularity
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- Wix vs Rocketspark: compare popularity
- Squarespace vs Webflow: compare popularity
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