Brandwave

How popular isWebflow?

In September 2026, people searched for Webflow by name about 2,510 times in New Zealand, a 20.6% decrease from the previous year. These searches made up 4% of all New Zealand visual website building platform searches, placing Webflow fourth out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about visual website building platforms, Webflow appeared in all answers and was the most recommended of the 12.

Search and AI answers in September 2026

Webflow is the fourth most searched of 12 competitors and the most recommended in AI answers.

  1. ShopifyShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. WixShare of searches 27.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SquarespaceShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. WebflowShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. RocketsparkShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+7 more

Webflow website (opens in a new tab)

Follow Webflow and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Webflow appeared in all five answers. Webflow is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webflow1st
  2. Wix2nd
  3. Squarespace3rd
  4. Framer4th
  5. Shopify5th
  6. WordPress6th
  7. Readymag7th
  8. Rocketspark8th
  9. Duda–
  10. Showit–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which visual website building platforms compete with Webflow?

Webflow against visual website building platforms in New Zealand, by month

Share of searches by month for Shopify, Wix, Squarespace, Webflow, Rocketspark. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWebflowRocketsparkFramerReadymagDudaShowitWordPressWebstudioDorik
Oct 202530%33.1%27.1%4.8%3.1%0.35%0.43%0.3%0.18%0.53%0.08%0.05%
Nov 202538.4%28.6%23.2%5%2.8%0.36%0.55%0.35%0.24%0.45%0.07%0.05%
Dec 202538.8%28.7%23.6%4.1%2.8%0.3%0.45%0.28%0.3%0.56%0.11%0.02%
Jan 202638.2%29%23.1%5%2.8%0.36%0.45%0.33%0.29%0.45%0.07%0.03%
Feb 202638.1%30.2%23.1%4.1%2.7%0.29%0.36%0.27%0.24%0.45%0.15%0.02%
Mar 202633.2%32.7%24.5%4.3%3.6%0.25%0.48%0.24%0.25%0.39%0.06%0.03%
Apr 202636%29.2%26.6%3.9%2.6%0.34%0.42%0.37%0.18%0.23%0.08%0.05%
May 202634.7%30%26.1%4.5%3%0.33%0.5%0.3%0.22%0.14%0.11%0.03%
Jun 202634.9%29.1%26.9%4.6%3%0.33%0.5%0.3%0.22%0.11%0.08%0.03%
Jul 202635.9%28.8%27%3.9%3.1%0.34%0.34%0.26%0.18%0.18%0.11%0.02%
Aug 202636.1%28.1%27.2%3.9%3.1%0.34%0.42%0.31%0.18%0.18%0.08%0.02%
Sep 202637%27.2%26.9%4%3.2%0.43%0.43%0.4%0.35%0.12%0.07%0.02%

  1. 1.Shopify

    37%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Wix

    27.2%

    Held 2nd. 16.3K estimated branded searches, -5.5% vs prior month. Share -0.9 points.

  3. 3.Squarespace

    26.9%

    Held 3rd. 16.2K estimated branded searches, -3.4% vs prior month. Share -0.3 points.

  4. 4.Webflow

    4%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Rocketspark

    3.2%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Framer

    0.43%

    Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  7. 7.Readymag

    0.43%

    Moved from 6th to 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Duda

    0.4%

    Held 8th. 240 estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  9. 9.Showit

    0.35%

    Held 9th. 210 estimated branded searches, +90.9% vs prior month. Share +0.2 points.

  10. 10.WordPress

    0.12%

    Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share -0.1 points.

  11. 11.Webstudio

    0.07%

    Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  12. 12.Dorik

    0.02%

    Held 12th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Webflow and its closest rivals

Every comparison with Webflow

13 comparisons

How has branded search demand for Webflow changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Webflow in New Zealand fell from 3.2K to 2.5K.
  • Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand decreased from 4.8% to 4%.
  • Across the 12 months ending September 2026, Webflow’s share of searches among visual website building platforms in New Zealand peaked at 5% in November 2025 and was lowest at 3.9% in July 2026.

How did search popularity change for New Zealand visual website building platforms in September 2026?

6 changes

  1. In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%.

  2. In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%.

  3. In September 2026, Framer rose from 7th to 6th among visual website building platforms in New Zealand.

  4. In September 2026, Readymag fell from 6th to 7th among visual website building platforms in New Zealand.

  5. Estimated monthly branded searches for Showit in New Zealand rose 90.9% over 12 measured months, from 110 to 210 in September 2026.

  6. Estimated monthly branded searches for Duda in New Zealand rose 33.3% over 12 measured months, from 180 to 240 in September 2026.

How are Webflow’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Webflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • webflow
  • webflow templates

Do you work for Webflow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Webflow compete?

Webflow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders7th of 103.1%Show ranking
Visual website building platforms4th of 124%Shown above
Creator with pink hair and a pink jacket

Is Webflow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free