Brandwave

How popular isWix?

In September 2026, people searched for Wix by name about 16,500 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 27.2% of all New Zealand visual website building platform searches, placing Wix second out of 12 platforms. When we asked both ChatGPT and Google AI Overviews about visual website building platforms, Wix appeared in four of the five answers and was the second most recommended of the 12.

Search and AI answers in September 2026

Wix is the second most searched of 12 competitors and the second most recommended in AI answers.

  1. ShopifyShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. WixShare of searches 27.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SquarespaceShare of searches 26.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. WebflowShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. RocketsparkShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wix is the second most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webflow1st
  2. Wix2nd
  3. Squarespace3rd
  4. Framer4th
  5. Shopify5th
  6. WordPress6th
  7. Readymag7th
  8. Rocketspark8th
  9. Duda–
  10. Showit–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which visual website building platforms compete with Wix?

Wix against visual website building platforms in New Zealand, by month

Share of searches by month for Shopify, Wix, Squarespace, Webflow, Rocketspark. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWebflowRocketsparkFramerReadymagDudaShowitWordPressWebstudioDorik
Oct 202530%33.1%27.1%4.8%3.1%0.35%0.43%0.3%0.18%0.53%0.08%0.05%
Nov 202538.4%28.6%23.2%5%2.8%0.36%0.55%0.35%0.24%0.45%0.07%0.05%
Dec 202538.8%28.7%23.6%4.1%2.8%0.3%0.45%0.28%0.3%0.56%0.11%0.02%
Jan 202638.2%29%23.1%5%2.8%0.36%0.45%0.33%0.29%0.45%0.07%0.03%
Feb 202638.1%30.2%23.1%4.1%2.7%0.29%0.36%0.27%0.24%0.45%0.15%0.02%
Mar 202633.2%32.7%24.5%4.3%3.6%0.25%0.48%0.24%0.25%0.39%0.06%0.03%
Apr 202636%29.2%26.6%3.9%2.6%0.34%0.42%0.37%0.18%0.23%0.08%0.05%
May 202634.7%30%26.1%4.5%3%0.33%0.5%0.3%0.22%0.14%0.11%0.03%
Jun 202634.9%29.1%26.9%4.6%3%0.33%0.5%0.3%0.22%0.11%0.08%0.03%
Jul 202635.9%28.8%27%3.9%3.1%0.34%0.34%0.26%0.18%0.18%0.11%0.02%
Aug 202636.1%28.1%27.2%3.9%3.1%0.34%0.42%0.31%0.18%0.18%0.08%0.02%
Sep 202637%27.2%26.9%4%3.2%0.43%0.43%0.4%0.35%0.12%0.07%0.02%

  1. 1.Shopify

    37%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Wix

    27.2%

    Held 2nd. 16.3K estimated branded searches, -5.5% vs prior month. Share -0.9 points.

  3. 3.Squarespace

    26.9%

    Held 3rd. 16.2K estimated branded searches, -3.4% vs prior month. Share -0.3 points.

  4. 4.Webflow

    4%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Rocketspark

    3.2%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Framer

    0.43%

    Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  7. 7.Readymag

    0.43%

    Moved from 6th to 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Duda

    0.4%

    Held 8th. 240 estimated branded searches, +26.3% vs prior month. Share +0.1 points.

  9. 9.Showit

    0.35%

    Held 9th. 210 estimated branded searches, +90.9% vs prior month. Share +0.2 points.

  10. 10.WordPress

    0.12%

    Held 10th. 70 estimated branded searches, -36.4% vs prior month. Share -0.1 points.

  11. 11.Webstudio

    0.07%

    Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  12. 12.Dorik

    0.02%

    Held 12th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wix and its closest rivals

Every comparison with Wix

25 comparisons

How has branded search demand for Wix changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wix in New Zealand fell from 20.3K to 16.5K.
  • Across the 12 months ending September 2026, Wix’s share of searches among visual website building platforms in New Zealand decreased from 33.1% to 27.2%.
  • Across the 12 months ending September 2026, Wix fell from 1st to 2nd among visual website building platforms in New Zealand.

How did search popularity change for New Zealand visual website building platforms in September 2026?

6 changes

  1. In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%.

  2. In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%.

  3. In September 2026, Framer rose from 7th to 6th among visual website building platforms in New Zealand.

  4. In September 2026, Readymag fell from 6th to 7th among visual website building platforms in New Zealand.

  5. Estimated monthly branded searches for Showit in New Zealand rose 90.9% over 12 measured months, from 110 to 210 in September 2026.

  6. Estimated monthly branded searches for Duda in New Zealand rose 33.3% over 12 measured months, from 180 to 240 in September 2026.

How are Wix’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wix
  • wix ecommerce
  • wix editor
  • wix filter search
  • wix logo maker
  • wix site maker
  • wix studio
  • wix templates
  • wix w

Do you work for Wix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wix compete?

Wix is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders2nd of 1020.5%Show ranking
Visual website building platforms2nd of 1227.2%Shown above
Ecommerce platforms2nd of 628.2%Show ranking
Landing page builders1st of 788.7%Show ranking
AI logo design tools7th of 91.9%Show ranking
Creator with pink hair and a pink jacket

Is Wix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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