Brandwave

Landing page builders in New Zealand:Which brands are most popular in search?

In August 2026, Carrd was the most searched among landing page builders in New Zealand, with an estimated 1.9K branded searches and 90.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Carrd90.6%
  2. Unbounce3.8%
  3. ClickFunnels2.8%
  4. Instapage1.4%
  5. Leadpages1.4%

Follow landing page builders and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the landing page builders New Zealand marketers launch campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among landing page builders in New Zealand, by month

Share of Search by month for Carrd, Unbounce, ClickFunnels. The figures are in the table below the chart.

View monthly share of search table
MonthCarrdUnbounceClickFunnelsInstapageLeadpages
Oct 202583.3%4.3%8.6%0.54%3.2%
Nov 202586.5%5.9%5.4%0.54%1.6%
Dec 202587.1%4.8%4.3%0.54%3.2%
Jan 202685.7%3.9%5.6%0.87%3.9%
Feb 202684.5%5.7%5.7%1.6%2.6%
Mar 202687.6%4.1%5.5%0.92%1.8%
Apr 202687.4%5.1%3.7%0.93%2.8%
May 202688.8%4.2%3.7%1.4%1.9%
Jun 202687.9%5.1%4.2%0.93%1.9%
Jul 202689.1%5.5%3.3%0.55%1.6%
Aug 202690.6%3.8%2.8%1.4%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Carrd

    90.6%

    held 1st · 1.9K estimated branded searches · +18.4% vs prior month · +1.5 points

  2. 2.Unbounce

    3.8%

    held 2nd · 80 estimated branded searches · -20% vs prior month · -1.7 points

  3. 3.ClickFunnels

    2.8%

    held 3rd · 60 estimated branded searches · 0% vs prior month · -0.5 points

  4. 4.Instapage

    1.4%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.9 points

  5. 5.Leadpages

    1.4%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among landing page builders in New Zealand?

In August 2026, Carrd was the most searched among landing page builders in New Zealand, with an estimated 1.9K branded searches and 90.6% estimated Share of Search within this set. Unbounce is in 2nd place, 86.9 percentage points behind at 3.8% Share of Search.

New Zealand landing page builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carrd83.3% → 90.6%90.6%Aug 202683.3%Oct 20251st
Unbounce4.3% → 3.8%5.9%Nov 20253.8%Aug 20263rd → 2nd
ClickFunnels8.6% → 2.8%8.6%Oct 20252.8%Aug 20262nd → 3rd
Instapage0.54% → 1.4%1.6%Feb 20260.54%Oct 20255th → 4th
Leadpages3.2% → 1.4%3.9%Jan 20261.4%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Carrd’s estimated Share of Search among landing page builders in New Zealand increased from 83.3% to 90.6%.
  • Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders in New Zealand decreased from 4.3% to 3.8%.
  • Across the 11 months ending August 2026, ClickFunnels’ estimated Share of Search among landing page builders in New Zealand decreased from 8.6% to 2.8%.
  • Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand increased from 0.54% to 1.4%.
  • Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders in New Zealand decreased from 3.2% to 1.4%.
  • Across the 11 months ending August 2026, Unbounce’s estimated Share of Search among landing page builders in New Zealand peaked at 5.9% in November 2025 and was lowest at 3.8% in August 2026.
  • Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand peaked at 1.6% in February 2026 and was lowest at 0.54% in October 2025.
  • Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders in New Zealand peaked at 3.9% in January 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Unbounce rose from 3rd to 2nd among landing page builders in New Zealand.
  • Across the 11 months ending August 2026, ClickFunnels fell from 2nd to 3rd among landing page builders in New Zealand.
  • Across the 11 months ending August 2026, Instapage rose from 5th to 4th among landing page builders in New Zealand.
  • Across the 11 months ending August 2026, Leadpages fell from 4th to 5th among landing page builders in New Zealand.

How did search popularity change for New Zealand landing page builders in August 2026?

  1. In August 2026, Instapage overtook Leadpages to rank 4th among landing page builders in New Zealand, at 1.4%.

  2. In August 2026, Carrd gained estimated Share of Search among landing page builders in New Zealand, from 89.1% to 90.6%.

  3. In August 2026, Unbounce lost estimated Share of Search among landing page builders in New Zealand, from 5.5% to 3.8%.

  4. Estimated monthly branded searches for ClickFunnels in New Zealand fell 62.5% over 11 measured months, from 160 to 60 in August 2026.

  5. Estimated monthly branded searches for Leadpages in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record