Brandwave

How popular isInstapage?

In September 2026, people searched for Instapage by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand landing page builder searches, placing Instapage seventh out of seven builders. When we asked both ChatGPT and Google AI Overviews about landing page builders, Instapage appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Instapage is the seventh most searched of 7 competitors and the sixth most recommended in AI answers.

  1. WixShare of searches 88.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. CarrdShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. FramerShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. UnbounceShare of searches 0.36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. InstapageShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instapage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Instapage is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Carrd3rd
  4. Wix4th
  5. Framer5th
  6. Instapage6th
  7. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unbounce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which landing page builders compete with Instapage?

Instapage against landing page builders in New Zealand, by month

Share of searches by month for Wix, Carrd, Instapage. The figures are in the table below the chart.

View monthly share of searches table
MonthWixCarrdFramerUnbounceClickFunnelsLeadpagesInstapage
Oct 202590.1%7.5%1%0.39%0.74%0.25%0.05%
Nov 202588.1%9.2%1.2%0.59%0.59%0.18%0.06%
Dec 202586.1%11.2%0.99%0.63%0.56%0.42%0.07%
Jan 202685.9%11.1%1.2%0.52%0.69%0.52%0.11%
Feb 202688%9.3%1%0.59%0.65%0.29%0.18%
Mar 202689%9%0.82%0.44%0.53%0.19%0.1%
Apr 202686.8%10.5%1.2%0.57%0.46%0.34%0.11%
May 202687.1%10.4%1.2%0.51%0.4%0.23%0.17%
Jun 202687%10.4%1.2%0.57%0.46%0.23%0.11%
Jul 202688.6%9.1%1.2%0.52%0.29%0.17%0.06%
Aug 202687%10.7%1.2%0.46%0.29%0.17%0.17%
Sep 202688.7%9%1.5%0.36%0.3%0.12%0.06%

  1. 1.Wix

    88.7%

    Held 1st. 14.9K estimated branded searches, -0.86% vs prior month. Share +1.7 points.

  2. 2.Carrd

    9%

    Held 2nd. 1.5K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  3. 3.Framer

    1.5%

    Held 3rd. 260 estimated branded searches, +23.8% vs prior month. Share +0.3 points.

  4. 4.Unbounce

    0.36%

    Held 4th. 60 estimated branded searches, -25% vs prior month. Share -0.1 points.

  5. 5.ClickFunnels

    0.3%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Leadpages

    0.12%

    Moved from 7th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  7. 7.Instapage

    0.06%

    Moved from 6th to 7th. 10 estimated branded searches, -66.7% vs prior month. Share -0.1 points.

Compare popularity between Instapage and its closest rivals

How has branded search demand for Instapage changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Instapage in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Instapage’s share of searches among landing page builders in New Zealand held steady, from 0.05% to 0.06%.

How did search popularity change for New Zealand landing page builders in September 2026?

6 changes

  1. In September 2026, Wix gained share of searches among landing page builders in New Zealand, from 87% to 88.7%.

  2. In September 2026, Carrd lost share of searches among landing page builders in New Zealand, from 10.7% to 9%.

  3. In September 2026, Leadpages rose from 7th to 6th among landing page builders in New Zealand.

  4. In September 2026, Instapage fell from 6th to 7th among landing page builders in New Zealand.

  5. Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  6. Estimated monthly branded searches for ClickFunnels in New Zealand fell 66.7% over 12 measured months, from 150 to 50 in September 2026.

How are Instapage’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Instapage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • instapage
  • instapage landing page
  • instapage templates

Do you work for Instapage? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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