Brandwave

Unbounce vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Unbounce among landing page builders in New Zealand. Wix had about 15,000 branded searches, while Unbounce had 60. Wix made up 88.7% of all landing page builder searches we track, and Unbounce accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about landing page builders, Unbounce appeared in four of the five answers and Wix in three. Unbounce was mentioned before Wix in four out of five answers.

Among landing page builders in New Zealand in September 2026

Who do people search for more?

Wix, about 249 searches for every 1 for Unbounce

Wix 14.9K searchesUnbounce 60 searches

Who does AI mention more?

Unbounce, mentioned in 4 of 5 answers, Wix in 3

Unbounce in 4 of 5Wix in 3 of 5

Who does AI recommend more?

Unbounce, named ahead of Wix in 4 of 5 answers

Unbounce first in 4Wix first in 1

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Top landing page builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Unbounce was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Unbounce was listed before Wix in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unbounce1st
  2. Leadpages2nd
  3. Carrd3rd
  4. Wix4th
  5. Framer5th
  6. Instapage6th
  7. ClickFunnels–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Unbounce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landing page builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Unbounce or Wix more popular in search?

This chart shows how often people search Google for Unbounce and Wix by name. Each line represents a brand's share of searches for all seven landing page builders we track, month by month, from searches in New Zealand.

Unbounce and Wix among landing page builders in New Zealand, by month

Share of searches by month for Wix, Unbounce. The figures are in the table below the chart.

View monthly share of searches table
MonthWixCarrdFramerUnbounceClickFunnelsLeadpagesInstapage
Oct 202590.1%7.5%1%0.39%0.74%0.25%0.05%
Nov 202588.1%9.2%1.2%0.59%0.59%0.18%0.06%
Dec 202586.1%11.2%0.99%0.63%0.56%0.42%0.07%
Jan 202685.9%11.1%1.2%0.52%0.69%0.52%0.11%
Feb 202688%9.3%1%0.59%0.65%0.29%0.18%
Mar 202689%9%0.82%0.44%0.53%0.19%0.1%
Apr 202686.8%10.5%1.2%0.57%0.46%0.34%0.11%
May 202687.1%10.4%1.2%0.51%0.4%0.23%0.17%
Jun 202687%10.4%1.2%0.57%0.46%0.23%0.11%
Jul 202688.6%9.1%1.2%0.52%0.29%0.17%0.06%
Aug 202687%10.7%1.2%0.46%0.29%0.17%0.17%
Sep 202688.7%9%1.5%0.36%0.3%0.12%0.06%

How has the Unbounce and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Unbounce in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Unbounce’s share of searches among landing page builders in New Zealand moved from 0.39% to 0.36%, and its estimated monthly branded searches moved from 80 to 60.
  • Across the 12 months ending September 2026, Wix’s share of searches among landing page builders in New Zealand moved from 90.1% to 88.7%, and its estimated monthly branded searches moved from 18.4K to 14.9K.

How did search popularity change for New Zealand landing page builders in September 2026?

2 changes

  1. In September 2026, Wix gained share of searches among landing page builders in New Zealand, from 87% to 88.7%.

  2. Estimated monthly branded searches for Unbounce in New Zealand fell 25% over 12 measured months, from 80 to 60 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Unbounce’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Unbounce

3 branded search terms

  • unbounce
  • unbounce landing page
  • unbounce templates

Wix

3 branded search terms

  • wix
  • wix filter search
  • wix templates

How the Brand Demand Index is measured

Other head-to-heads among landing page builders

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