Brandwave

How popular isWix in search?

In August 2026, there were an estimated 18.4K branded searches for Wix in New Zealand which is down 14.2% over the last 11 months. Wix holds 27.8% estimated Share of Search among New Zealand ecommerce platforms and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Shopify43.1%
  2. Wix27.8%
  3. Squarespace27.3%
  4. WooCommerce0.83%
  5. Ecwid0.77%
  6. BigCommerce0.21%
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Which ecommerce platforms compete with Wix?

Wix against ecommerce platforms in New Zealand, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202537.5%32.7%27.2%1.2%0.96%0.44%
Nov 202545.4%28.5%23.6%1.3%0.84%0.37%
Dec 202545.8%28.2%23.8%1.1%0.7%0.42%
Jan 202645.5%28.5%23.7%1.3%0.68%0.33%
Feb 202645.7%29.4%23.2%0.86%0.67%0.22%
Mar 202641.6%32%24.6%0.9%0.7%0.25%
Apr 202642.9%28.7%26.8%0.8%0.64%0.24%
May 202642.8%29.4%25.8%0.97%0.74%0.23%
Jun 202643%28.1%26.7%0.96%0.9%0.26%
Jul 202642.9%28.4%27%0.82%0.63%0.22%
Aug 202643.1%27.8%27.3%0.83%0.77%0.21%
Sep 2026——————

  1. 1.Shopify

    43.1%

    held 1st · 28.5K estimated branded searches · -0.7% vs prior month · +0.1 points

  2. 2.Wix

    27.8%

    held 2nd · 18.4K estimated branded searches · -2.9% vs prior month · -0.5 points

  3. 3.Squarespace

    27.3%

    held 3rd · 18.1K estimated branded searches · +0.06% vs prior month · +0.3 points

  4. 4.WooCommerce

    0.83%

    held 4th · 550 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ecwid

    0.77%

    held 5th · 510 estimated branded searches · +21.4% vs prior month · +0.1 points

  6. 6.BigCommerce

    0.21%

    held 6th · 140 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between Wix and its closest rivals

How has branded search demand for Wix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wix in New Zealand fell from 21.4K to 18.4K.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand decreased from 32.7% to 27.8%.

How did search popularity change for New Zealand ecommerce platforms in August 2026?

  1. In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.

  2. Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.

  3. Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.

  4. Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.

  5. Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.

  6. Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

Which website builders compete with Wix?

Wix against website builders in New Zealand, by month

Share of Search by month for Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow. The figures are in the table below the chart.

View monthly share of search table
MonthWixSquarespaceGoDaddyWordPress.comHostingerWebflowFramer
Oct 202533.1%27.5%17.9%9%6.9%5.2%0.51%
Nov 202532.1%26.6%17.6%8.8%8.1%6.1%0.58%
Dec 202530.9%26.2%20.4%9.2%7.9%4.9%0.5%
Jan 202630.7%25.5%19.8%10.4%7.3%5.7%0.58%
Feb 202632.2%25.3%20.3%9.2%7.5%4.9%0.49%
Mar 202633.3%25.6%17.3%10.8%7.7%4.8%0.47%
Apr 202630.3%28.3%18.7%9.3%8.4%4.4%0.61%
May 202630.8%27%19%9.3%8.4%4.9%0.62%
Jun 202629.6%28.2%19.6%9.8%7.2%5%0.63%
Jul 202630%28.6%20.2%8.7%7.4%4.4%0.59%
Aug 202629.9%29.4%19.5%9%7.3%4.4%0.65%
Sep 2026———————

  1. 1.Wix

    29.9%

    held 1st · 18.4K estimated branded searches · -2.9% vs prior month · -0.2 points

  2. 2.Squarespace

    29.4%

    held 2nd · 18.1K estimated branded searches · +0.06% vs prior month · +0.7 points

  3. 3.GoDaddy

    19.5%

    held 3rd · 12K estimated branded searches · -6.1% vs prior month · -0.8 points

  4. 4.WordPress.com

    9%

    held 4th · 5.5K estimated branded searches · +0.73% vs prior month · +0.3 points

  5. 5.Hostinger

    7.3%

    held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.1 points

  6. 6.Webflow

    4.4%

    held 6th · 2.7K estimated branded searches · -2.9% vs prior month · 0 points

  7. 7.Framer

    0.65%

    held 7th · 400 estimated branded searches · +8.1% vs prior month · +0.1 points

Compare search popularity between Wix and its closest rivals

How has branded search demand for Wix changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand decreased from 33.1% to 29.9%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among website builders in New Zealand peaked at 33.3% in March 2026 and was lowest at 29.6% in June 2026.

How did search popularity change for New Zealand website builders in August 2026?

  1. In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.

  2. In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.

  3. Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.

  4. Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.

  5. Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.

How is Wix measured?

Brandwave collects information about searches that people make online using Wix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • wix
  • wix com
  • wix cost
  • wix ecommerce
  • wix editor
  • wix filter search
  • wix near me
  • wix nz
  • wix online store
  • wix site maker
  • wix studio
  • wix templates
  • wix w
  • wix website designs
  • wix website maker

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How the Brand Demand Index is measured

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