Brandwave

Adobe Express vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Adobe Express among AI logo design tools in New Zealand. Wix had about 20 branded searches, while Adobe Express had 10. Wix made up 1.9% of all AI logo design tool searches we track, and Adobe Express accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about AI logo design tools, Adobe Express appeared in four of the five answers and Wix in two. Adobe Express was mentioned before Wix in three out of four answers.

Among AI logo design tools in New Zealand in September 2026

Who do people search for more?

Wix, about 2 searches for every 1 for Adobe Express

Wix 20 searchesAdobe Express 10 searches

Who does AI mention more?

Adobe Express, mentioned in 4 of 5 answers, Wix in 2

Adobe Express in 4 of 5Wix in 2 of 5

Who does AI recommend more?

Adobe Express, named ahead of Wix in 3 of 4 answers

Adobe Express first in 3Wix first in 1

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Top AI logo design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wix was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Express was listed before Wix in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Looka2nd
  3. Adobe Express3rd
  4. Wix4th
  5. Brandmark–
  6. LogoAI–
  7. Designs.ai–
  8. Tailor Brands–
  9. Logomaster.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogoAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Designs.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailor Brands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logomaster.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI logo design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Adobe Express or Wix more popular in search?

This chart shows how often people search Google for Adobe Express and Wix by name. Each line represents a brand's share of searches for all nine AI logo design tools we track, month by month, from searches in New Zealand.

Adobe Express and Wix among AI logo design tools in New Zealand, by month

Share of searches by month for Wix, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaLookaBrandmarkLogoAIDesigns.aiTailor BrandsWixAdobe ExpressLogomaster.ai
Oct 202554.8%21.9%2.3%6.4%4.1%2.3%3.2%4.1%0.91%
Nov 202545.3%20.3%3%5.9%4.7%1.3%2.1%16.5%0.85%
Dec 202536.3%31.4%4.9%8.8%6.9%2.9%4.9%2%2%
Jan 202640.3%30.2%5.4%8.5%7%2.3%3.1%1.6%1.6%
Feb 202656.9%20.7%3.7%7.4%4.8%1.1%2.7%1.6%1.1%
Mar 202663.2%11.9%1.5%3.3%2.1%1.2%14.6%1.5%0.61%
Apr 202659.4%12.1%2.2%3.4%2.2%0.62%1.2%18.3%0.62%
May 202681.4%9.6%1%2.8%1.4%0.4%0.8%2.2%0.4%
Jun 202687.6%4.8%0.73%1.6%1.3%0.37%0.73%2.6%0.37%
Jul 202687.5%5.8%0.67%1.6%2%0.45%0.89%1.1%0%
Aug 202683.5%6.1%2%2.6%3.2%0.29%0.87%1.4%0%
Sep 202649.1%24.5%8.5%8.5%4.7%1.9%1.9%0.94%0%

How has the Adobe Express and Wix comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Wix took it in December 2025, Adobe Express took it in April 2026, Wix took it in September 2026.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among AI logo design tools in New Zealand moved from 4.1% to 0.94%, and its estimated monthly branded searches moved from 90 to 10.
  • Across the 12 months ending September 2026, Wix’s share of searches among AI logo design tools in New Zealand moved from 3.2% to 1.9%, and its estimated monthly branded searches moved from 70 to 20.

How did search popularity change for New Zealand AI logo design tools in September 2026?

3 changes

  1. In September 2026, Tailor Brands overtook Adobe Express and Wix to rank 6th among AI logo design tools in New Zealand, with 1.9% of the searches.

  2. In September 2026, Wix gained share of searches among AI logo design tools in New Zealand, from 0.87% to 1.9%.

  3. In September 2026, Adobe Express lost share of searches among AI logo design tools in New Zealand, from 1.4% to 0.94%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Express’ and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Express

1 branded search term

  • adobe express logo maker

Wix

1 branded search term

  • wix logo maker

How the Brand Demand Index is measured

Other head-to-heads among AI logo design tools

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