Brandwave

How popular isAdobe Express?

In September 2026, people searched for Adobe Express by name about 3,630 times in New Zealand, a 34.4% decrease from the previous year. These searches made up 0.94% of all New Zealand AI logo design tool searches, placing Adobe Express eighth out of nine tools. When we asked both ChatGPT and Google AI Overviews about AI logo design tools, Adobe Express appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Adobe Express is the eighth most searched of 9 competitors and the third most recommended in AI answers.

  1. CanvaShare of searches 49.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LookaShare of searches 24.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. BrandmarkShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. LogoAIShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Adobe ExpressShare of searches 0.94%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top AI logo design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Express is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Looka2nd
  3. Adobe Express3rd
  4. Wix4th
  5. Brandmark–
  6. LogoAI–
  7. Designs.ai–
  8. Tailor Brands–
  9. Logomaster.ai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Looka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LogoAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Designs.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tailor Brands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logomaster.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI logo design tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AI logo design tools compete with Adobe Express?

Adobe Express against AI logo design tools in New Zealand, by month

Share of searches by month for Canva, Looka, Brandmark, LogoAI, Designs.ai, Adobe Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaLookaBrandmarkLogoAIDesigns.aiTailor BrandsWixAdobe ExpressLogomaster.ai
Oct 202554.8%21.9%2.3%6.4%4.1%2.3%3.2%4.1%0.91%
Nov 202545.3%20.3%3%5.9%4.7%1.3%2.1%16.5%0.85%
Dec 202536.3%31.4%4.9%8.8%6.9%2.9%4.9%2%2%
Jan 202640.3%30.2%5.4%8.5%7%2.3%3.1%1.6%1.6%
Feb 202656.9%20.7%3.7%7.4%4.8%1.1%2.7%1.6%1.1%
Mar 202663.2%11.9%1.5%3.3%2.1%1.2%14.6%1.5%0.61%
Apr 202659.4%12.1%2.2%3.4%2.2%0.62%1.2%18.3%0.62%
May 202681.4%9.6%1%2.8%1.4%0.4%0.8%2.2%0.4%
Jun 202687.6%4.8%0.73%1.6%1.3%0.37%0.73%2.6%0.37%
Jul 202687.5%5.8%0.67%1.6%2%0.45%0.89%1.1%0%
Aug 202683.5%6.1%2%2.6%3.2%0.29%0.87%1.4%0%
Sep 202649.1%24.5%8.5%8.5%4.7%1.9%1.9%0.94%0%

  1. 1.Canva

    49.1%

    Held 1st. 520 estimated branded searches, -81.9% vs prior month. Share -34.4 points.

  2. 2.Looka

    24.5%

    Held 2nd. 260 estimated branded searches, +23.8% vs prior month. Share +18.4 points.

  3. 3.Brandmark

    8.5%

    Moved from 5th to 3rd. 90 estimated branded searches, +28.6% vs prior month. Share +6.5 points.

  4. 4.LogoAI

    8.5%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +5.9 points.

  5. 5.Designs.ai

    4.7%

    Moved from 3rd to 5th. 50 estimated branded searches, -54.5% vs prior month. Share +1.5 points.

  6. 6.Tailor Brands

    1.9%

    Moved from 8th to 6th. 20 estimated branded searches, +100% vs prior month. Share +1.6 points.

  7. 7.Wix

    1.9%

    Held 7th. 20 estimated branded searches, -33.3% vs prior month. Share +1 points.

  8. 8.Adobe Express

    0.94%

    Moved from 6th to 8th. 10 estimated branded searches, -80% vs prior month. Share -0.5 points.

  9. 9.Logomaster.ai

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Adobe Express and its closest rivals

Every comparison with Adobe Express

10 comparisons

How has branded search demand for Adobe Express changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Express in New Zealand fell from 5.5K to 3.6K.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among AI logo design tools in New Zealand decreased from 4.1% to 0.94%.
  • Across the 12 months ending September 2026, Adobe Express’ share of searches among AI logo design tools in New Zealand peaked at 18.3% in April 2026 and was lowest at 0.94% in September 2026.
  • Across the 12 months ending September 2026, Adobe Express fell from 4th to 8th among AI logo design tools in New Zealand.

How did search popularity change for New Zealand AI logo design tools in September 2026?

6 changes

  1. In September 2026, Brandmark overtook Designs.ai and LogoAI to rank 3rd among AI logo design tools in New Zealand, with 8.5% of the searches.

  2. In September 2026, Tailor Brands overtook Adobe Express and Wix to rank 6th among AI logo design tools in New Zealand, with 1.9% of the searches.

  3. In September 2026, Looka gained share of searches among AI logo design tools in New Zealand, from 6.1% to 24.5%.

  4. In September 2026, LogoAI gained share of searches among AI logo design tools in New Zealand, from 2.6% to 8.5%.

  5. In September 2026, Designs.ai gained share of searches among AI logo design tools in New Zealand, from 3.2% to 4.7%.

  6. In September 2026, Wix gained share of searches among AI logo design tools in New Zealand, from 0.87% to 1.9%.

How are Adobe Express’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Adobe Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe express app
  • adobe express design
  • adobe express logo maker
  • adobe express templates
  • adobeexpress

How the Brand Demand Index is measured

Who owns Adobe Express?

Adobe Express is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Express? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Express compete?

Adobe Express is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Graphic design tools4th of 60.51%Show ranking
AI logo design tools8th of 90.94%Shown above
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Is Adobe Express your brand?

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