Adobe Express vs Figma:Which is more popular by branded search in New Zealand?
In August 2026, Figma had more branded searches than Adobe Express among graphic design tools in New Zealand. Figma was estimated to have 13.1K branded searches compared to Adobe Express’ 4.6K, and held a 1.8% Share of Search versus Adobe Express’ 0.64%.
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Which is more popular in search, Adobe Express or Figma?
Compare the design tools New Zealand marketers and creators make graphics with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Figma, Adobe Express. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Photoshop | Adobe Express | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.8% | 1.6% | 0.78% | 0.52% | 0.28% |
| Nov 2025 | 95.6% | 1.5% | 1.3% | 0.78% | 0.41% | 0.38% |
| Dec 2025 | 94.5% | 1.8% | 2% | 0.95% | 0.48% | 0.31% |
| Jan 2026 | 92.7% | 2.7% | 2.4% | 1.2% | 0.7% | 0.41% |
| Feb 2026 | 95.5% | 1.5% | 1.6% | 0.65% | 0.55% | 0.14% |
| Mar 2026 | 95.5% | 1.8% | 1.3% | 0.64% | 0.59% | 0.12% |
| Apr 2026 | 93.5% | 2.7% | 2% | 0.94% | 0.66% | 0.2% |
| May 2026 | 95.2% | 2.2% | 1.4% | 0.64% | 0.51% | 0.12% |
| Jun 2026 | 96.4% | 1.5% | 1.1% | 0.53% | 0.39% | 0.13% |
| Jul 2026 | 94% | 2.7% | 1.6% | 0.77% | 0.7% | 0.19% |
| Aug 2026 | 95.6% | 1.8% | 1.2% | 0.64% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Express and Figma comparison changed over the last 12 months?
3 findings
- Figma was ahead of Adobe Express in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among graphic design tools in New Zealand moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 5.6K to 4.6K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 13.2K to 13.1K.
How did search popularity change for New Zealand graphic design tools in August 2026?
2 changes
In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Express
7 branded search terms
- adobe express app
- adobe express design
- adobe express download
- adobe express free
- adobe express online
- adobe express templates
- adobeexpress
Figma
15 branded search terms
- figma
- figma app
- figma com
- figma design
- figma desktop
- figma dl
- figma education
- figma free
- figma near me
- figma nz
- figma online
- figma pricing
- figma site
- figma templates
- figma website
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.