How popular isFigma in search?
In August 2026, there were an estimated 13.1K branded searches for Figma in New Zealand which held steady over the last 11 months. Figma holds 1.8% estimated Share of Search among New Zealand graphic design tools and is ranked 2nd of 6 competitors for search popularity.
Canva95.6%
Figma1.8%Adobe Photoshop1.2%
Affinity0.12%
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Which graphic design tools compete with Figma?
Share of Search by month for Canva, Figma. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Photoshop | Adobe Express | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.8% | 1.6% | 0.78% | 0.52% | 0.28% |
| Nov 2025 | 95.6% | 1.5% | 1.3% | 0.78% | 0.41% | 0.38% |
| Dec 2025 | 94.5% | 1.8% | 2% | 0.95% | 0.48% | 0.31% |
| Jan 2026 | 92.7% | 2.7% | 2.4% | 1.2% | 0.7% | 0.41% |
| Feb 2026 | 95.5% | 1.5% | 1.6% | 0.65% | 0.55% | 0.14% |
| Mar 2026 | 95.5% | 1.8% | 1.3% | 0.64% | 0.59% | 0.12% |
| Apr 2026 | 93.5% | 2.7% | 2% | 0.94% | 0.66% | 0.2% |
| May 2026 | 95.2% | 2.2% | 1.4% | 0.64% | 0.51% | 0.12% |
| Jun 2026 | 96.4% | 1.5% | 1.1% | 0.53% | 0.39% | 0.13% |
| Jul 2026 | 94% | 2.7% | 1.6% | 0.77% | 0.7% | 0.19% |
| Aug 2026 | 95.6% | 1.8% | 1.2% | 0.64% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.6% | 683K | +48.9% | +1.6 points | |
| 2, held 2nd | 1.8% | 13.1K | -0.98% | -0.9 points | |
| 3, held 3rd | 1.2% | 8.9K | +11% | -0.4 points | |
| 4, held 4th | 0.64% | 4.6K | +21.9% | -0.1 points | |
| 5, held 5th | 0.59% | 4.2K | +24.1% | -0.1 points | |
| 6, held 6th | 0.12% | 880 | -3.3% | -0.1 points |
1.
Canva95.6%
held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points
2.
Figma1.8%
held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points
1.2%
held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points
0.64%
held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points
0.59%
held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points
6.
Affinity0.12%
held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points
Compare search popularity between Figma and its closest rivals
How has branded search demand for Figma changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Figma in New Zealand held steady, from 13.2K to 13.1K.
- Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.5% in June 2026.
How did search popularity change for New Zealand graphic design tools in August 2026?
6 changes
In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.
Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.
Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.
Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.
How is Figma measured?
Brandwave collects information about searches that people make online using Figma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- figma
- figma app
- figma com
- figma design
- figma desktop
- figma dl
- figma education
- figma free
- figma near me
- figma nz
- figma online
- figma pricing
- figma site
- figma templates
- figma website
Do you work for Figma? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Figma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.