Brandmark vs Looka:Which is more popular?
In September 2026, Looka had more branded searches than Brandmark among AI logo design tools in New Zealand. Looka had about 260 branded searches, while Brandmark had 90. Looka made up 24.5% of all AI logo design tool searches we track, and Brandmark accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about AI logo design tools, Looka appeared in four of the five answers and Brandmark in none.
Who do people search for more?
Looka, about 3 searches for every 1 for Brandmark
Who does AI mention more?
Looka, mentioned in 4 of 5 answers, Brandmark in 0
Who does AI recommend more?
Looka, the only one of the two named
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Top AI logo design tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Looka was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brandmark did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Looka4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adobe Express4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wix2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brandmark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LogoAI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Designs.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailor Brands0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logomaster.ai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI logo design tools
5 answers
Asked ChatGPT
“Which AI logo design tool should I use in New Zealand?”
Asked ChatGPT
“What are the best AI logo design tools in New Zealand?”
Asked ChatGPT
“What's the best AI logo design tool in New Zealand for a simple logo?”
Searched Google, AI Overview
“logo maker nz”
- 1Wix
- 1
Searched Google, AI Overview
“ai logo generator”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brandmark or Looka more popular in search?
This chart shows how often people search Google for Brandmark and Looka by name. Each line represents a brand's share of searches for all nine AI logo design tools we track, month by month, from searches in New Zealand.
Share of searches by month for Looka, Brandmark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canva | Looka | Brandmark | LogoAI | Designs.ai | Tailor Brands | Wix | Adobe Express | Logomaster.ai |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 21.9% | 2.3% | 6.4% | 4.1% | 2.3% | 3.2% | 4.1% | 0.91% |
| Nov 2025 | 45.3% | 20.3% | 3% | 5.9% | 4.7% | 1.3% | 2.1% | 16.5% | 0.85% |
| Dec 2025 | 36.3% | 31.4% | 4.9% | 8.8% | 6.9% | 2.9% | 4.9% | 2% | 2% |
| Jan 2026 | 40.3% | 30.2% | 5.4% | 8.5% | 7% | 2.3% | 3.1% | 1.6% | 1.6% |
| Feb 2026 | 56.9% | 20.7% | 3.7% | 7.4% | 4.8% | 1.1% | 2.7% | 1.6% | 1.1% |
| Mar 2026 | 63.2% | 11.9% | 1.5% | 3.3% | 2.1% | 1.2% | 14.6% | 1.5% | 0.61% |
| Apr 2026 | 59.4% | 12.1% | 2.2% | 3.4% | 2.2% | 0.62% | 1.2% | 18.3% | 0.62% |
| May 2026 | 81.4% | 9.6% | 1% | 2.8% | 1.4% | 0.4% | 0.8% | 2.2% | 0.4% |
| Jun 2026 | 87.6% | 4.8% | 0.73% | 1.6% | 1.3% | 0.37% | 0.73% | 2.6% | 0.37% |
| Jul 2026 | 87.5% | 5.8% | 0.67% | 1.6% | 2% | 0.45% | 0.89% | 1.1% | 0% |
| Aug 2026 | 83.5% | 6.1% | 2% | 2.6% | 3.2% | 0.29% | 0.87% | 1.4% | 0% |
| Sep 2026 | 49.1% | 24.5% | 8.5% | 8.5% | 4.7% | 1.9% | 1.9% | 0.94% | 0% |
How has the Brandmark and Looka comparison changed over the last 12 months?
3 findings
- Looka was ahead of Brandmark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brandmark’s share of searches among AI logo design tools in New Zealand moved from 2.3% to 8.5%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, Looka’s share of searches among AI logo design tools in New Zealand moved from 21.9% to 24.5%, and its estimated monthly branded searches moved from 480 to 260.
How did search popularity change for New Zealand AI logo design tools in September 2026?
2 changes
In September 2026, Brandmark overtook Designs.ai and LogoAI to rank 3rd among AI logo design tools in New Zealand, with 8.5% of the searches.
In September 2026, Looka gained share of searches among AI logo design tools in New Zealand, from 6.1% to 24.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brandmark’s and Looka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI logo design tools
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