Brandwave

Ecommerce platforms in New Zealand:Which brands are most popular in search?

In August 2026, Shopify was the most searched among ecommerce platforms in New Zealand, with an estimated 28.5K branded searches and 43.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Shopify43.1%
  2. Wix27.8%
  3. Squarespace27.3%
  4. WooCommerce0.83%
  5. Ecwid0.77%
  6. BigCommerce0.21%

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Share of SearchLeaderboard

Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce platforms in New Zealand, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202537.5%32.7%27.2%1.2%0.96%0.44%
Nov 202545.4%28.5%23.6%1.3%0.84%0.37%
Dec 202545.8%28.2%23.8%1.1%0.7%0.42%
Jan 202645.5%28.5%23.7%1.3%0.68%0.33%
Feb 202645.7%29.4%23.2%0.86%0.67%0.22%
Mar 202641.6%32%24.6%0.9%0.7%0.25%
Apr 202642.9%28.7%26.8%0.8%0.64%0.24%
May 202642.8%29.4%25.8%0.97%0.74%0.23%
Jun 202643%28.1%26.7%0.96%0.9%0.26%
Jul 202642.9%28.4%27%0.82%0.63%0.22%
Aug 202643.1%27.8%27.3%0.83%0.77%0.21%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shopify

    43.1%

    held 1st · 28.5K estimated branded searches · -0.7% vs prior month · +0.1 points

  2. 2.Wix

    27.8%

    held 2nd · 18.4K estimated branded searches · -2.9% vs prior month · -0.5 points

  3. 3.Squarespace

    27.3%

    held 3rd · 18.1K estimated branded searches · +0.06% vs prior month · +0.3 points

  4. 4.WooCommerce

    0.83%

    held 4th · 550 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ecwid

    0.77%

    held 5th · 510 estimated branded searches · +21.4% vs prior month · +0.1 points

  6. 6.BigCommerce

    0.21%

    held 6th · 140 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce platforms in New Zealand?

In August 2026, Shopify was the most searched among ecommerce platforms in New Zealand, with an estimated 28.5K branded searches and 43.1% estimated Share of Search within this set. Wix is in 2nd place, 15.3 percentage points behind at 27.8% Share of Search.

New Zealand ecommerce platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shopify37.5% → 43.1%45.8%Dec 202537.5%Oct 20251st
Wix32.7% → 27.8%32.7%Oct 202527.8%Aug 20262nd
Squarespace27.2% → 27.3%27.3%Aug 202623.2%Feb 20263rd
WooCommerce1.2% → 0.83%1.3%Nov 20250.8%Apr 20264th
Ecwid0.96% → 0.77%0.96%Oct 20250.63%Jul 20265th
BigCommerce0.44% → 0.21%0.44%Oct 20250.21%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand increased from 37.5% to 43.1%.
  • Across the 11 months ending August 2026, Wix’s estimated Share of Search among ecommerce platforms in New Zealand decreased from 32.7% to 27.8%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 45.8% in December 2025 and was lowest at 37.5% in October 2025.
  • Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 27.3% in August 2026 and was lowest at 23.2% in February 2026.
  • Across the 11 months ending August 2026, Squarespace, WooCommerce, Ecwid and BigCommerce held steady: their estimated Share of Search among ecommerce platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand ecommerce platforms in August 2026?

  1. In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.

  2. Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.

  3. Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.

  4. Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.

  5. Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.

  6. Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

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