Brandwave

How popular isShopify?

In September 2026, people searched for Shopify by name about 24,400 times in New Zealand, a 16% increase from the previous year. These searches made up 42.1% of all New Zealand ecommerce platform searches, placing Shopify first out of six platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce platforms, Shopify appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Shopify is the most searched of 6 competitors and the most recommended in AI answers.

  1. ShopifyShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WixShare of searches 28.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SquarespaceShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. WooCommerceShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. EcwidShare of searches 0.69%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify appeared in all five answers. Shopify is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. WooCommerce2nd
  3. BigCommerce3rd
  4. Wix4th
  5. Squarespace5th
  6. Ecwid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ecommerce platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which ecommerce platforms compete with Shopify?

Shopify against ecommerce platforms in New Zealand, by month

Share of searches by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202535.6%33.9%27.6%1.2%1%0.66%
Nov 202544.5%29.2%23.6%1.3%0.85%0.57%
Dec 202544.6%29.1%23.9%1%0.72%0.59%
Jan 202644.2%29.7%23.5%1.3%0.7%0.58%
Feb 202644.9%30.3%23%0.84%0.67%0.36%
Mar 202640.4%33%24.7%0.9%0.72%0.33%
Apr 202641.9%29.5%26.7%0.79%0.65%0.36%
May 202641.6%30.5%25.8%0.95%0.78%0.35%
Jun 202642%29.6%26.1%0.96%0.94%0.43%
Jul 202642.2%29.5%26.4%0.81%0.66%0.36%
Aug 202641.9%28.8%27.3%0.82%0.82%0.45%
Sep 202642.1%28.2%27.7%1%0.69%0.38%

  1. 1.Shopify

    42.1%

    Held 1st. 24.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  2. 2.Wix

    28.2%

    Held 2nd. 16.4K estimated branded searches, -5.4% vs prior month. Share -0.6 points.

  3. 3.Squarespace

    27.7%

    Held 3rd. 16K estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  4. 4.WooCommerce

    1%

    Moved from 5th to 4th. 590 estimated branded searches, +20.4% vs prior month. Share +0.2 points.

  5. 5.Ecwid

    0.69%

    Moved from 4th to 5th. 400 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  6. 6.BigCommerce

    0.38%

    Held 6th. 220 estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Shopify and its closest rivals

Every comparison with Shopify

21 comparisons

How has branded search demand for Shopify changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify in New Zealand rose from 21.1K to 24.4K.
  • Across the 12 months ending September 2026, Shopify’s share of searches among ecommerce platforms in New Zealand increased from 35.6% to 42.1%.
  • Across the 12 months ending September 2026, Shopify’s share of searches among ecommerce platforms in New Zealand peaked at 44.9% in February 2026 and was lowest at 35.6% in October 2025.

How did search popularity change for New Zealand ecommerce platforms in September 2026?

6 changes

  1. In September 2026, Wix lost share of searches among ecommerce platforms in New Zealand, from 28.8% to 28.2%.

  2. Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026.

  3. In September 2026, WooCommerce rose from 5th to 4th among ecommerce platforms in New Zealand.

  4. In September 2026, Ecwid fell from 4th to 5th among ecommerce platforms in New Zealand.

  5. Estimated monthly branded searches for Shopify in New Zealand rose 16% over 12 measured months, from 21K to 24.4K in September 2026.

  6. Estimated monthly branded searches for BigCommerce in New Zealand fell 43.6% over 12 measured months, from 390 to 220 in September 2026.

How are Shopify’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my shopify
  • shopify
  • shopify apps
  • shopify dropshipping
  • shopify ecommerce
  • shopify fees
  • shopify inventory
  • shopify partners
  • shopify payments
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify stores
  • shopify themes
  • shopify web

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders1st of 1030.2%Show ranking
Visual website building platforms1st of 1237%Show ranking
Ecommerce platforms1st of 642.1%Shown above
Creator commerce platforms1st of 990.6%Show ranking
Inventory management software8th of 80.3%Show ranking
Creator with pink hair and a pink jacket

Is Shopify your brand?

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