Creator commerce platforms in New Zealand:Which are most popular?
In September 2026, Shopify was the most searched creator commerce platform in New Zealand, accounting for 90.6% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Shopify was mentioned most often, in four of the five answers. Shopify was recommended most often, coming first in one out of five responses.
ShopifyShare of searches 90.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GumroadShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LTKShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ShopMyShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
BeaconsShare of searches 0.78%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Follow creator commerce platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top creator commerce platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shopify was mentioned most often, in four of the five answers. Shopify was recommended most often, coming first in one out of five answers. Awin was second, and Beacons was third. Sovrn Commerce, which ranked eighth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
Awin2nd- Beacons3rd
- LTK4th
- Gumroad5th
- ShopMy6th
Levanta7th
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best creator commerce platforms in New Zealand?”
Asked ChatGPT
“What's the best creator commerce platform in New Zealand for affiliate income?”
Searched Google, AI Overview
“creator commerce platform”
Searched Google, AI Overview
“affiliate creator platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which creator commerce platforms do people search for most?
This chart shows how often people search Google for each creator commerce platform by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Shopify, Gumroad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Gumroad | LTK | ShopMy | Beacons | Awin | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 8% | 1.6% | 0.38% | 0.72% | 0.46% | 0.21% | 0.04% | 0.04% |
| Nov 2025 | 91.2% | 5.8% | 1.2% | 0.51% | 0.76% | 0.4% | 0.18% | 0.04% | 0% |
| Dec 2025 | 88.7% | 8.3% | 1.1% | 0.39% | 0.91% | 0.3% | 0.22% | 0.04% | 0% |
| Jan 2026 | 86.5% | 10% | 1.1% | 0.59% | 1.1% | 0.48% | 0.14% | 0.03% | 0% |
| Feb 2026 | 88.7% | 8.2% | 0.89% | 0.38% | 1.1% | 0.48% | 0.17% | 0.03% | 0.03% |
| Mar 2026 | 88.7% | 8% | 1.1% | 0.57% | 1.1% | 0.3% | 0.23% | 0.03% | 0.03% |
| Apr 2026 | 88.3% | 8.3% | 1.1% | 0.59% | 1.4% | 0.17% | 0.1% | 0% | 0% |
| May 2026 | 88.3% | 8.2% | 1.1% | 0.71% | 1.1% | 0.37% | 0.17% | 0.03% | 0.03% |
| Jun 2026 | 89.7% | 6.5% | 1.1% | 1.1% | 1.1% | 0.31% | 0.14% | 0.03% | 0.03% |
| Jul 2026 | 90% | 6.7% | 0.92% | 0.92% | 0.92% | 0.32% | 0.14% | 0.04% | 0% |
| Aug 2026 | 90.9% | 5.8% | 0.95% | 0.95% | 0.77% | 0.4% | 0.15% | 0.04% | 0% |
| Sep 2026 | 90.6% | 6% | 0.97% | 0.97% | 0.78% | 0.52% | 0.15% | 0.04% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.6% | 24.3K | -2.4% | -0.3 points | |
| 2, held 2nd | 6% | 1.6K | 0% | +0.1 points | |
| 3, held 3rd | 0.97% | 260 | 0% | 0 points | |
| 4, held 4th | 0.97% | 260 | 0% | 0 points | |
| 5, held 5th | 0.78% | 210 | 0% | 0 points | |
| 6, held 6th | 0.52% | 140 | +27.3% | +0.1 points | |
| 7, held 7th | 0.15% | 40 | 0% | 0 points | |
| 8, held 8th | 0.04% | 10 | 0% | 0 points | |
| 9, held 9th | 0% | 0 | — | 0 points |
1.
Shopify90.6%
Held 1st. 24.3K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
2.
Gumroad6%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
LTK0.97%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.
4.
ShopMy0.97%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Beacons0.78%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Awin0.52%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.
7.
Levanta0.15%
Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among creator commerce platforms in New Zealand?
9 brands
In September 2026, Shopify was the most searched among creator commerce platforms in New Zealand, with an estimated 24.3K branded searches, 90.6% of all searches for the nine we track. Gumroad is in 2nd place, 84.7 percentage points behind at 6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Shopify | 88.5% → 90.6% | 91.2%Nov 2025 | 86.5%Jan 2026 | 1st |
| Gumroad | 8% → 6% | 10%Jan 2026 | 5.8%Nov 2025 | 2nd |
| LTK | 1.6% → 0.97% | 1.6%Oct 2025 | 0.89%Feb 2026 | 3rd |
| ShopMy | 0.38% → 0.97% | 1.1%Jun 2026 | 0.38%Feb 2026 | 6th → 4th |
| Beacons | 0.72% → 0.78% | 1.4%Apr 2026 | 0.72%Oct 2025 | 4th → 5th |
| Awin | 0.46% → 0.52% | 0.52%Sep 2026 | 0.17%Apr 2026 | 5th → 6th |
| Levanta | 0.21% → 0.15% | 0.23%Mar 2026 | 0.1%Apr 2026 | 7th |
| Sovrn Commerce | 0.04% | 0.04%Dec 2025 | 0%Apr 2026 | 9th → 8th |
| MagicLinks | 0.04% → 0% | 0.04%Oct 2025 | 0%Nov 2025 | 8th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Shopify’s share of searches among creator commerce platforms in New Zealand increased from 88.5% to 90.6%.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms in New Zealand decreased from 8% to 6%.
- Across the 12 months ending September 2026, LTK’s share of searches among creator commerce platforms in New Zealand decreased from 1.6% to 0.97%.
- Across the 12 months ending September 2026, ShopMy’s share of searches among creator commerce platforms in New Zealand increased from 0.38% to 0.97%.
- Across the 12 months ending September 2026, Shopify’s share of searches among creator commerce platforms in New Zealand peaked at 91.2% in November 2025 and was lowest at 86.5% in January 2026.
- Across the 12 months ending September 2026, Gumroad’s share of searches among creator commerce platforms in New Zealand peaked at 10% in January 2026 and was lowest at 5.8% in November 2025.
- Across the 12 months ending September 2026, ShopMy rose from 6th to 4th among creator commerce platforms in New Zealand.
- Across the 12 months ending September 2026, Beacons fell from 4th to 5th among creator commerce platforms in New Zealand.
- Across the 12 months ending September 2026, Awin fell from 5th to 6th among creator commerce platforms in New Zealand.
- Across the 12 months ending September 2026, Sovrn Commerce rose from 9th to 8th among creator commerce platforms in New Zealand.
- Across the 12 months ending September 2026, MagicLinks fell from 8th to 9th among creator commerce platforms in New Zealand.
- Across the 12 months ending September 2026, Levanta held steady: its share of searches among creator commerce platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand creator commerce platforms in September 2026?
8 changes
Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.
Estimated monthly branded searches for Awin in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026.
Estimated monthly branded searches for MagicLinks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Estimated monthly branded searches for LTK in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Estimated monthly branded searches for Levanta in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Estimated monthly branded searches for Gumroad in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.