How popular isAwin?
In September 2026, people searched for Awin by name about 160 times in New Zealand, a 14.3% increase from the previous year. These searches made up 0.52% of all New Zealand creator commerce platform searches, placing Awin sixth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about creator commerce platforms, Awin appeared in two of the five answers and was the second most recommended of the nine.
Awin is the sixth most searched of 9 competitors and the second most recommended in AI answers.
ShopifyShare of searches 90.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GumroadShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LTKShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ShopMyShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
AwinShare of searches 0.52%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top creator commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Awin is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shopify1st
Awin2nd
Beacons3rd
LTK4th
Gumroad5th
ShopMy6th
Levanta7th
Sovrn Commerce–
MagicLinks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator commerce platforms
5 answers
Asked ChatGPT
“Which creator commerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best creator commerce platforms in New Zealand?”
Asked ChatGPT
“What's the best creator commerce platform in New Zealand for affiliate income?”
Searched Google, AI Overview
“creator commerce platform”
Searched Google, AI Overview
“affiliate creator platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which creator commerce platforms compete with Awin?
Share of searches by month for Shopify, Gumroad, Awin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Gumroad | LTK | ShopMy | Beacons | Awin | Levanta | Sovrn Commerce | MagicLinks |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 8% | 1.6% | 0.38% | 0.72% | 0.46% | 0.21% | 0.04% | 0.04% |
| Nov 2025 | 91.2% | 5.8% | 1.2% | 0.51% | 0.76% | 0.4% | 0.18% | 0.04% | 0% |
| Dec 2025 | 88.7% | 8.3% | 1.1% | 0.39% | 0.91% | 0.3% | 0.22% | 0.04% | 0% |
| Jan 2026 | 86.5% | 10% | 1.1% | 0.59% | 1.1% | 0.48% | 0.14% | 0.03% | 0% |
| Feb 2026 | 88.7% | 8.2% | 0.89% | 0.38% | 1.1% | 0.48% | 0.17% | 0.03% | 0.03% |
| Mar 2026 | 88.7% | 8% | 1.1% | 0.57% | 1.1% | 0.3% | 0.23% | 0.03% | 0.03% |
| Apr 2026 | 88.3% | 8.3% | 1.1% | 0.59% | 1.4% | 0.17% | 0.1% | 0% | 0% |
| May 2026 | 88.3% | 8.2% | 1.1% | 0.71% | 1.1% | 0.37% | 0.17% | 0.03% | 0.03% |
| Jun 2026 | 89.7% | 6.5% | 1.1% | 1.1% | 1.1% | 0.31% | 0.14% | 0.03% | 0.03% |
| Jul 2026 | 90% | 6.7% | 0.92% | 0.92% | 0.92% | 0.32% | 0.14% | 0.04% | 0% |
| Aug 2026 | 90.9% | 5.8% | 0.95% | 0.95% | 0.77% | 0.4% | 0.15% | 0.04% | 0% |
| Sep 2026 | 90.6% | 6% | 0.97% | 0.97% | 0.78% | 0.52% | 0.15% | 0.04% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.6% | 24.3K | -2.4% | -0.3 points | |
| 2, held 2nd | 6% | 1.6K | 0% | +0.1 points | |
| 3, held 3rd | 0.97% | 260 | 0% | 0 points | |
| 4, held 4th | 0.97% | 260 | 0% | 0 points | |
| 5, held 5th | 0.78% | 210 | 0% | 0 points | |
| 6, held 6th | 0.52% | 140 | +27.3% | +0.1 points | |
| 7, held 7th | 0.15% | 40 | 0% | 0 points | |
| 8, held 8th | 0.04% | 10 | 0% | 0 points | |
| 9, held 9th | 0% | 0 | — | 0 points |
1.
Shopify90.6%
Held 1st. 24.3K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
2.
Gumroad6%
Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
LTK0.97%
Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.
4.
ShopMy0.97%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Beacons0.78%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Awin0.52%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.
7.
Levanta0.15%
Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Awin and its closest rivals
Every comparison with Awin
8 comparisons
How has branded search demand for Awin changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Awin in New Zealand rose from 140 to 160.
- Across the 12 months ending September 2026, Awin fell from 5th to 6th among creator commerce platforms in New Zealand.
How did search popularity change for New Zealand creator commerce platforms in September 2026?
6 changes

Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

Estimated monthly branded searches for Awin in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026.

Estimated monthly branded searches for MagicLinks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

Estimated monthly branded searches for LTK in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are Awin’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Awin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- awin
- awin affiliate
- awin affiliate program
- awin partners
Do you work for Awin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Awin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Creator commerce platforms | 6th of 9 | 0.52% | Shown above |
| Affiliate networks | 2nd of 7 | 20.5% | Show ranking |

Is Awin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.