Brandwave

How popular isShopify?

In September 2026, people searched for Shopify by name about 24,400 times in New Zealand, a 16% increase from the previous year. These searches made up 90.6% of all New Zealand creator commerce platform searches, placing Shopify first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about creator commerce platforms, Shopify appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Shopify is the most searched of 9 competitors and the most recommended in AI answers.

  1. ShopifyShare of searches 90.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. GumroadShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. LTKShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. ShopMyShare of searches 0.97%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. BeaconsShare of searches 0.78%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+4 more

Shopify website (opens in a new tab)

Follow Shopify and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shopify is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Awin2nd
  3. Beacons3rd
  4. LTK4th
  5. Gumroad5th
  6. ShopMy6th
  7. Levanta7th
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use in New Zealand?”

    1. 1Beacons
    2. 2Shopify
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms in New Zealand?”

    1. 1Shopify
    2. 2Beacons
    3. 3Gumroad
    4. 4ShopMy
    5. 5LTK

  • Asked ChatGPT

    “What's the best creator commerce platform in New Zealand for affiliate income?”

    1. 1Awin
    2. 2Shopify

  • Searched Google, AI Overview

    “creator commerce platform”

    1. 1LTK
    2. 2ShopMy

  • Searched Google, AI Overview

    “affiliate creator platform”

    1. 1Awin
    2. 2Levanta
    3. 3Shopify

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which creator commerce platforms compete with Shopify?

Shopify against creator commerce platforms in New Zealand, by month

Share of searches by month for Shopify, Gumroad. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyGumroadLTKShopMyBeaconsAwinLevantaSovrn CommerceMagicLinks
Oct 202588.5%8%1.6%0.38%0.72%0.46%0.21%0.04%0.04%
Nov 202591.2%5.8%1.2%0.51%0.76%0.4%0.18%0.04%0%
Dec 202588.7%8.3%1.1%0.39%0.91%0.3%0.22%0.04%0%
Jan 202686.5%10%1.1%0.59%1.1%0.48%0.14%0.03%0%
Feb 202688.7%8.2%0.89%0.38%1.1%0.48%0.17%0.03%0.03%
Mar 202688.7%8%1.1%0.57%1.1%0.3%0.23%0.03%0.03%
Apr 202688.3%8.3%1.1%0.59%1.4%0.17%0.1%0%0%
May 202688.3%8.2%1.1%0.71%1.1%0.37%0.17%0.03%0.03%
Jun 202689.7%6.5%1.1%1.1%1.1%0.31%0.14%0.03%0.03%
Jul 202690%6.7%0.92%0.92%0.92%0.32%0.14%0.04%0%
Aug 202690.9%5.8%0.95%0.95%0.77%0.4%0.15%0.04%0%
Sep 202690.6%6%0.97%0.97%0.78%0.52%0.15%0.04%0%

  1. 1.Shopify

    90.6%

    Held 1st. 24.3K estimated branded searches, -2.4% vs prior month. Share -0.3 points.

  2. 2.Gumroad

    6%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.LTK

    0.97%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ShopMy

    0.97%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Beacons

    0.78%

    Held 5th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Awin

    0.52%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.1 points.

  7. 7.Levanta

    0.15%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sovrn Commerce

    0.04%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.MagicLinks

    0%

    Held 9th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Shopify and its closest rivals

Every comparison with Shopify

21 comparisons

How has branded search demand for Shopify changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shopify in New Zealand rose from 21.1K to 24.4K.
  • Across the 12 months ending September 2026, Shopify’s share of searches among creator commerce platforms in New Zealand increased from 88.5% to 90.6%.
  • Across the 12 months ending September 2026, Shopify’s share of searches among creator commerce platforms in New Zealand peaked at 91.2% in November 2025 and was lowest at 86.5% in January 2026.

How did search popularity change for New Zealand creator commerce platforms in September 2026?

6 changes

  1. Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

  2. Estimated monthly branded searches for Awin in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

  3. Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  4. Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026.

  5. Estimated monthly branded searches for MagicLinks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  6. Estimated monthly branded searches for LTK in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are Shopify’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my shopify
  • shopify
  • shopify apps
  • shopify dropshipping
  • shopify ecommerce
  • shopify fees
  • shopify inventory
  • shopify partners
  • shopify payments
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify stores
  • shopify themes
  • shopify web

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shopify compete?

Shopify is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Website builders1st of 1030.2%Show ranking
Visual website building platforms1st of 1237%Show ranking
Ecommerce platforms1st of 642.1%Show ranking
Creator commerce platforms1st of 990.6%Shown above
Inventory management software8th of 80.3%Show ranking
Creator with pink hair and a pink jacket

Is Shopify your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free