How popular isSquarespace?
In September 2026, people searched for Squarespace by name about 16,400 times in New Zealand, about the same as the previous year. These searches made up 27.7% of all New Zealand ecommerce platform searches, placing Squarespace third out of six platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce platforms, Squarespace appeared in three of the five answers and was the fifth most recommended of the six.
Squarespace is the third most searched of 6 competitors and the fifth most recommended in AI answers.
ShopifyShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WixShare of searches 28.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
SquarespaceShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
WooCommerceShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
EcwidShare of searches 0.69%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top ecommerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Squarespace was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Squarespace is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shopify1st
- WooCommerce2nd
BigCommerce3rd- Wix4th
- Squarespace5th
- Ecwid6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WooCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squarespace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ecommerce platforms
5 answers
Asked ChatGPT
“Which ecommerce platform should I use in New Zealand?”
Asked ChatGPT
“What are the best ecommerce platforms in New Zealand?”
Asked ChatGPT
“What's the best ecommerce platform in New Zealand for online store setup?”
Searched Google, AI Overview
“ecommerce platform nz”
Searched Google, AI Overview
“online store software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which ecommerce platforms compete with Squarespace?
Share of searches by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 33.9% | 27.6% | 1.2% | 1% | 0.66% |
| Nov 2025 | 44.5% | 29.2% | 23.6% | 1.3% | 0.85% | 0.57% |
| Dec 2025 | 44.6% | 29.1% | 23.9% | 1% | 0.72% | 0.59% |
| Jan 2026 | 44.2% | 29.7% | 23.5% | 1.3% | 0.7% | 0.58% |
| Feb 2026 | 44.9% | 30.3% | 23% | 0.84% | 0.67% | 0.36% |
| Mar 2026 | 40.4% | 33% | 24.7% | 0.9% | 0.72% | 0.33% |
| Apr 2026 | 41.9% | 29.5% | 26.7% | 0.79% | 0.65% | 0.36% |
| May 2026 | 41.6% | 30.5% | 25.8% | 0.95% | 0.78% | 0.35% |
| Jun 2026 | 42% | 29.6% | 26.1% | 0.96% | 0.94% | 0.43% |
| Jul 2026 | 42.2% | 29.5% | 26.4% | 0.81% | 0.66% | 0.36% |
| Aug 2026 | 41.9% | 28.8% | 27.3% | 0.82% | 0.82% | 0.45% |
| Sep 2026 | 42.1% | 28.2% | 27.7% | 1% | 0.69% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 24.4K | -2.8% | +0.2 points | |
| 2, held 2nd | 28.2% | 16.4K | -5.4% | -0.6 points | |
| 3, held 3rd | 27.7% | 16K | -1.9% | +0.4 points | |
| 4, moved from 5th to 4th | 1% | 590 | +20.4% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.69% | 400 | -18.4% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.38% | 220 | -18.5% | -0.1 points |
1.
Shopify42.1%
Held 1st. 24.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.
2.
Wix28.2%
Held 2nd. 16.4K estimated branded searches, -5.4% vs prior month. Share -0.6 points.
27.7%
Held 3rd. 16K estimated branded searches, -1.9% vs prior month. Share +0.4 points.
1%
Moved from 5th to 4th. 590 estimated branded searches, +20.4% vs prior month. Share +0.2 points.
5.
Ecwid0.69%
Moved from 4th to 5th. 400 estimated branded searches, -18.4% vs prior month. Share -0.1 points.
0.38%
Held 6th. 220 estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare popularity between Squarespace and its closest rivals
Every comparison with Squarespace
16 comparisons
- Shopify vs Squarespace
- Squarespace vs Wix
- GoDaddy vs Squarespace
- Squarespace vs WordPress.com
- Hostinger vs Squarespace
- Squarespace vs Webflow
- Rocketspark vs Squarespace
- Squarespace vs WooCommerce
- Ecwid vs Squarespace
- Framer vs Squarespace
- Readymag vs Squarespace
- Duda vs Squarespace
- BigCommerce vs Squarespace
- Showit vs Squarespace
- Squarespace vs WordPress
- Squarespace vs Webstudio
How has branded search demand for Squarespace changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Squarespace in New Zealand held steady, from 16.6K to 16.4K.
- Across the 12 months ending September 2026, Squarespace’s share of searches among ecommerce platforms in New Zealand peaked at 27.7% in September 2026 and was lowest at 23% in February 2026.
How did search popularity change for New Zealand ecommerce platforms in September 2026?
6 changes
In September 2026, Wix lost share of searches among ecommerce platforms in New Zealand, from 28.8% to 28.2%.
Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026.
In September 2026, WooCommerce rose from 5th to 4th among ecommerce platforms in New Zealand.
In September 2026, Ecwid fell from 4th to 5th among ecommerce platforms in New Zealand.
Estimated monthly branded searches for Shopify in New Zealand rose 16% over 12 measured months, from 21K to 24.4K in September 2026.
Estimated monthly branded searches for BigCommerce in New Zealand fell 43.6% over 12 measured months, from 390 to 220 in September 2026.
How are Squarespace’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Squarespace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- site squarespace
- squarespace
- squarespace ecommerce
- squarespace host
- squarespace om
- squarespace templates
- squarespace web
- squarespace web builder
Do you work for Squarespace? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Squarespace compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Website builders | 3rd of 10 | 20.3% | Show ranking |
| Visual website building platforms | 3rd of 12 | 26.9% | Show ranking |
| Ecommerce platforms | 3rd of 6 | 27.7% | Shown above |
Is Squarespace your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.