Brandwave

Squarespace vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than Squarespace among ecommerce platforms in New Zealand. Wix had about 16,400 branded searches, while Squarespace had 16,000. Wix made up 28.2% of all ecommerce platform searches we track, and Squarespace accounted for 27.7%. When we asked ChatGPT and Google AI Overviews about ecommerce platforms, Squarespace and Wix each appeared in three of the five answers. Wix was mentioned before Squarespace in three out of five answers.

Among ecommerce platforms in New Zealand in September 2026

Who do people search for more?

Wix and Squarespace are searched for about as often as each other.

Wix 16.4K searchesSquarespace 16K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Squarespace in 3 of 5Wix in 3 of 5

Who does AI recommend more?

Wix, named ahead of Squarespace in 3 of 5 answers

Wix first in 3Squarespace first in 2

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Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squarespace and Wix were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wix was listed before Squarespace in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. WooCommerce2nd
  3. BigCommerce3rd
  4. Wix4th
  5. Squarespace5th
  6. Ecwid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ecommerce platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Squarespace or Wix more popular in search?

This chart shows how often people search Google for Squarespace and Wix by name. Each line represents a brand's share of searches for all six ecommerce platforms we track, month by month, from searches in New Zealand.

Squarespace and Wix among ecommerce platforms in New Zealand, by month

Share of searches by month for Wix, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202535.6%33.9%27.6%1.2%1%0.66%
Nov 202544.5%29.2%23.6%1.3%0.85%0.57%
Dec 202544.6%29.1%23.9%1%0.72%0.59%
Jan 202644.2%29.7%23.5%1.3%0.7%0.58%
Feb 202644.9%30.3%23%0.84%0.67%0.36%
Mar 202640.4%33%24.7%0.9%0.72%0.33%
Apr 202641.9%29.5%26.7%0.79%0.65%0.36%
May 202641.6%30.5%25.8%0.95%0.78%0.35%
Jun 202642%29.6%26.1%0.96%0.94%0.43%
Jul 202642.2%29.5%26.4%0.81%0.66%0.36%
Aug 202641.9%28.8%27.3%0.82%0.82%0.45%
Sep 202642.1%28.2%27.7%1%0.69%0.38%

How has the Squarespace and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of Squarespace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Squarespace’s share of searches among ecommerce platforms in New Zealand moved from 27.6% to 27.7%, and its estimated monthly branded searches moved from 16.3K to 16K.
  • Across the 12 months ending September 2026, Wix’s share of searches among ecommerce platforms in New Zealand moved from 33.9% to 28.2%, and its estimated monthly branded searches moved from 20K to 16.4K.

How did search popularity change for New Zealand ecommerce platforms in September 2026?

2 changes

  1. In September 2026, Wix lost share of searches among ecommerce platforms in New Zealand, from 28.8% to 28.2%.

  2. Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Squarespace’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Squarespace

6 branded search terms

  • site squarespace
  • squarespace
  • squarespace ecommerce
  • squarespace host
  • squarespace om
  • squarespace web

Wix

7 branded search terms

  • wix
  • wix ecommerce
  • wix editor
  • wix filter search
  • wix site maker
  • wix studio
  • wix w

How the Brand Demand Index is measured

Other head-to-heads among ecommerce platforms

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