Brandwave

How popular isEcwid?

In September 2026, people searched for Ecwid by name about 400 times in New Zealand, a 32.2% decrease from the previous year. These searches made up 0.69% of all New Zealand ecommerce platform searches, placing Ecwid fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about ecommerce platforms, Ecwid appeared in one of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Ecwid is the fifth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. ShopifyShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WixShare of searches 28.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SquarespaceShare of searches 27.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. WooCommerceShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. EcwidShare of searches 0.69%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+1 more

Ecwid website (opens in a new tab)

Follow Ecwid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top ecommerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecwid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ecwid is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. WooCommerce2nd
  3. BigCommerce3rd
  4. Wix4th
  5. Squarespace5th
  6. Ecwid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WooCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecwid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about ecommerce platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which ecommerce platforms compete with Ecwid?

Ecwid against ecommerce platforms in New Zealand, by month

Share of searches by month for Shopify, Wix, Squarespace, Ecwid. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202535.6%33.9%27.6%1.2%1%0.66%
Nov 202544.5%29.2%23.6%1.3%0.85%0.57%
Dec 202544.6%29.1%23.9%1%0.72%0.59%
Jan 202644.2%29.7%23.5%1.3%0.7%0.58%
Feb 202644.9%30.3%23%0.84%0.67%0.36%
Mar 202640.4%33%24.7%0.9%0.72%0.33%
Apr 202641.9%29.5%26.7%0.79%0.65%0.36%
May 202641.6%30.5%25.8%0.95%0.78%0.35%
Jun 202642%29.6%26.1%0.96%0.94%0.43%
Jul 202642.2%29.5%26.4%0.81%0.66%0.36%
Aug 202641.9%28.8%27.3%0.82%0.82%0.45%
Sep 202642.1%28.2%27.7%1%0.69%0.38%

  1. 1.Shopify

    42.1%

    Held 1st. 24.4K estimated branded searches, -2.8% vs prior month. Share +0.2 points.

  2. 2.Wix

    28.2%

    Held 2nd. 16.4K estimated branded searches, -5.4% vs prior month. Share -0.6 points.

  3. 3.Squarespace

    27.7%

    Held 3rd. 16K estimated branded searches, -1.9% vs prior month. Share +0.4 points.

  4. 4.WooCommerce

    1%

    Moved from 5th to 4th. 590 estimated branded searches, +20.4% vs prior month. Share +0.2 points.

  5. 5.Ecwid

    0.69%

    Moved from 4th to 5th. 400 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  6. 6.BigCommerce

    0.38%

    Held 6th. 220 estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Ecwid and its closest rivals

Every comparison with Ecwid

5 comparisons

How has branded search demand for Ecwid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ecwid in New Zealand fell from 590 to 400.
  • Across the 12 months ending September 2026, Ecwid’s share of searches among ecommerce platforms in New Zealand held steady, from 1% to 0.69%.

How did search popularity change for New Zealand ecommerce platforms in September 2026?

6 changes

  1. In September 2026, Wix lost share of searches among ecommerce platforms in New Zealand, from 28.8% to 28.2%.

  2. Squarespace’s share of searches among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.7% in September 2026.

  3. In September 2026, WooCommerce rose from 5th to 4th among ecommerce platforms in New Zealand.

  4. In September 2026, Ecwid fell from 4th to 5th among ecommerce platforms in New Zealand.

  5. Estimated monthly branded searches for Shopify in New Zealand rose 16% over 12 measured months, from 21K to 24.4K in September 2026.

  6. Estimated monthly branded searches for BigCommerce in New Zealand fell 43.6% over 12 measured months, from 390 to 220 in September 2026.

How are Ecwid’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecwid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ecwid
  • ecwid ecommerce

Do you work for Ecwid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ecwid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free