Ecwid vs WooCommerce:Which is more popular by branded search in New Zealand?
In August 2026, Ecwid and WooCommerce were level on Share of Search among ecommerce platforms in New Zealand, with an estimated 510 versus 550 branded searches, at 0.77% and 0.83% estimated Share of Search.
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Which is more popular in search, Ecwid or WooCommerce?
Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WooCommerce, Ecwid. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 27.2% | 1.2% | 0.96% | 0.44% |
| Nov 2025 | 45.4% | 28.5% | 23.6% | 1.3% | 0.84% | 0.37% |
| Dec 2025 | 45.8% | 28.2% | 23.8% | 1.1% | 0.7% | 0.42% |
| Jan 2026 | 45.5% | 28.5% | 23.7% | 1.3% | 0.68% | 0.33% |
| Feb 2026 | 45.7% | 29.4% | 23.2% | 0.86% | 0.67% | 0.22% |
| Mar 2026 | 41.6% | 32% | 24.6% | 0.9% | 0.7% | 0.25% |
| Apr 2026 | 42.9% | 28.7% | 26.8% | 0.8% | 0.64% | 0.24% |
| May 2026 | 42.8% | 29.4% | 25.8% | 0.97% | 0.74% | 0.23% |
| Jun 2026 | 43% | 28.1% | 26.7% | 0.96% | 0.9% | 0.26% |
| Jul 2026 | 42.9% | 28.4% | 27% | 0.82% | 0.63% | 0.22% |
| Aug 2026 | 43.1% | 27.8% | 27.3% | 0.83% | 0.77% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecwid and WooCommerce comparison changed over the last 12 months?
3 findings
- WooCommerce was ahead of Ecwid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecwid’s estimated Share of Search among ecommerce platforms in New Zealand moved from 0.96% to 0.77%, and its estimated monthly branded searches moved from 630 to 510.
- Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce platforms in New Zealand moved from 1.2% to 0.83%, and its estimated monthly branded searches moved from 820 to 550.
How did search popularity change for New Zealand ecommerce platforms in August 2026?
2 changes
Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.
Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecwid’s and WooCommerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecwid
6 branded search terms
- ecwid
- ecwid com
- ecwid ecommerce
- ecwid nz
- ecwid online store
- ecwid pricing
WooCommerce
6 branded search terms
- woocommerce
- woocommerce com
- woocommerce ecommerce
- woocommerce nz
- woocommerce online store
- woocommerce pricing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.