Ecwid vs Squarespace:Which is more popular by branded search in New Zealand?
In August 2026, Squarespace had more branded searches than Ecwid among ecommerce platforms in New Zealand. Squarespace was estimated to have 18.1K branded searches compared to Ecwid’s 510, and held a 27.3% Share of Search versus Ecwid’s 0.77%.
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Which is more popular in search, Ecwid or Squarespace?
Compare the ecommerce platforms New Zealand businesses use to build and run online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Squarespace, Ecwid. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Wix | Squarespace | WooCommerce | Ecwid | BigCommerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 27.2% | 1.2% | 0.96% | 0.44% |
| Nov 2025 | 45.4% | 28.5% | 23.6% | 1.3% | 0.84% | 0.37% |
| Dec 2025 | 45.8% | 28.2% | 23.8% | 1.1% | 0.7% | 0.42% |
| Jan 2026 | 45.5% | 28.5% | 23.7% | 1.3% | 0.68% | 0.33% |
| Feb 2026 | 45.7% | 29.4% | 23.2% | 0.86% | 0.67% | 0.22% |
| Mar 2026 | 41.6% | 32% | 24.6% | 0.9% | 0.7% | 0.25% |
| Apr 2026 | 42.9% | 28.7% | 26.8% | 0.8% | 0.64% | 0.24% |
| May 2026 | 42.8% | 29.4% | 25.8% | 0.97% | 0.74% | 0.23% |
| Jun 2026 | 43% | 28.1% | 26.7% | 0.96% | 0.9% | 0.26% |
| Jul 2026 | 42.9% | 28.4% | 27% | 0.82% | 0.63% | 0.22% |
| Aug 2026 | 43.1% | 27.8% | 27.3% | 0.83% | 0.77% | 0.21% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ecwid and Squarespace comparison changed over the last 12 months?
3 findings
- Squarespace was ahead of Ecwid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecwid’s estimated Share of Search among ecommerce platforms in New Zealand moved from 0.96% to 0.77%, and its estimated monthly branded searches moved from 630 to 510.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand moved from 27.2% to 27.3%, and its estimated monthly branded searches moved from 17.8K to 18.1K.
How did search popularity change for New Zealand ecommerce platforms in August 2026?
2 changes
Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.
Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ecwid’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecwid
6 branded search terms
- ecwid
- ecwid com
- ecwid ecommerce
- ecwid nz
- ecwid online store
- ecwid pricing
Squarespace
18 branded search terms
- site squarespace
- squarespace
- squarespace cost
- squarespace create website
- squarespace ecommerce
- squarespace examples
- squarespace host
- squarespace how much
- squarespace near me
- squarespace nz
- squarespace om
- squarespace online
- squarespace online store
- squarespace plans
- squarespace pricing
- squarespace templates
- squarespace web
- squarespace web builder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.