Brandwave

Squarespace vs Wix:Which is more popular?

In September 2026, Squarespace and Wix were level in searches among visual website building platforms in New Zealand, with an estimated 16.2K versus 16.3K branded searches, at 26.9% and 27.2% of the total. When we asked ChatGPT and Google AI Overviews about visual website building platforms, Squarespace appeared in all five answers and Wix in four. Wix was mentioned before Squarespace in three out of five answers.

Among visual website building platforms in New Zealand in September 2026

Who do people search for more?

Wix and Squarespace are searched for about as often as each other.

Wix 16.3K searchesSquarespace 16.2K searches

Who does AI mention more?

Squarespace, mentioned in every answer we collected

Squarespace in 5 of 5Wix in 4 of 5

Who does AI recommend more?

Wix, named ahead of Squarespace in 3 of 5 answers

Wix first in 3Squarespace first in 2

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Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Squarespace appeared in all five answers. Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wix was listed before Squarespace in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webflow1st
  2. Wix2nd
  3. Squarespace3rd
  4. Framer4th
  5. Shopify5th
  6. WordPress6th
  7. Readymag7th
  8. Rocketspark8th
  9. Duda–
  10. Showit–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Squarespace or Wix more popular in search?

This chart shows how often people search Google for Squarespace and Wix by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from searches in New Zealand.

Squarespace and Wix among visual website building platforms in New Zealand, by month

Share of searches by month for Wix, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWebflowRocketsparkFramerReadymagDudaShowitWordPressWebstudioDorik
Oct 202530%33.1%27.1%4.8%3.1%0.35%0.43%0.3%0.18%0.53%0.08%0.05%
Nov 202538.4%28.6%23.2%5%2.8%0.36%0.55%0.35%0.24%0.45%0.07%0.05%
Dec 202538.8%28.7%23.6%4.1%2.8%0.3%0.45%0.28%0.3%0.56%0.11%0.02%
Jan 202638.2%29%23.1%5%2.8%0.36%0.45%0.33%0.29%0.45%0.07%0.03%
Feb 202638.1%30.2%23.1%4.1%2.7%0.29%0.36%0.27%0.24%0.45%0.15%0.02%
Mar 202633.2%32.7%24.5%4.3%3.6%0.25%0.48%0.24%0.25%0.39%0.06%0.03%
Apr 202636%29.2%26.6%3.9%2.6%0.34%0.42%0.37%0.18%0.23%0.08%0.05%
May 202634.7%30%26.1%4.5%3%0.33%0.5%0.3%0.22%0.14%0.11%0.03%
Jun 202634.9%29.1%26.9%4.6%3%0.33%0.5%0.3%0.22%0.11%0.08%0.03%
Jul 202635.9%28.8%27%3.9%3.1%0.34%0.34%0.26%0.18%0.18%0.11%0.02%
Aug 202636.1%28.1%27.2%3.9%3.1%0.34%0.42%0.31%0.18%0.18%0.08%0.02%
Sep 202637%27.2%26.9%4%3.2%0.43%0.43%0.4%0.35%0.12%0.07%0.02%

How has the Squarespace and Wix comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand visual website building platforms in September 2026?

1 change

  1. In September 2026, Wix lost share of searches among visual website building platforms in New Zealand, from 28.1% to 27.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Squarespace’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Squarespace

6 branded search terms

  • site squarespace
  • squarespace
  • squarespace host
  • squarespace om
  • squarespace web
  • squarespace web builder

Wix

6 branded search terms

  • wix
  • wix editor
  • wix filter search
  • wix site maker
  • wix studio
  • wix w

How the Brand Demand Index is measured

Other head-to-heads among visual website building platforms

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