Brandwave

Shopify vs Squarespace:Which is more popular?

In September 2026, Shopify had more branded searches than Squarespace among visual website building platforms in New Zealand. Shopify had about 22,200 branded searches, while Squarespace had 16,200. Shopify made up 37% of all visual website building platform searches we track, and Squarespace accounted for 26.9%. When we asked ChatGPT and Google AI Overviews about visual website building platforms, both Shopify and Squarespace appeared in all five answers. Squarespace was mentioned before Shopify in every answer.

Among visual website building platforms in New Zealand in September 2026

Who do people search for more?

Shopify, about 37% more searches than Squarespace

Shopify 22.2K searchesSquarespace 16.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Shopify in 5 of 5Squarespace in 5 of 5

Who does AI recommend more?

Squarespace, named ahead of Shopify in every answer

Squarespace first in 5Shopify never first

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Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Shopify and Squarespace showed up in all five answers. Squarespace was listed before Shopify in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webflow1st
  2. Wix2nd
  3. Squarespace3rd
  4. Framer4th
  5. Shopify5th
  6. WordPress6th
  7. Readymag7th
  8. Rocketspark8th
  9. Duda–
  10. Showit–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Shopify or Squarespace more popular in search?

This chart shows how often people search Google for Shopify and Squarespace by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from searches in New Zealand.

Shopify and Squarespace among visual website building platforms in New Zealand, by month

Share of searches by month for Shopify, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWebflowRocketsparkFramerReadymagDudaShowitWordPressWebstudioDorik
Oct 202530%33.1%27.1%4.8%3.1%0.35%0.43%0.3%0.18%0.53%0.08%0.05%
Nov 202538.4%28.6%23.2%5%2.8%0.36%0.55%0.35%0.24%0.45%0.07%0.05%
Dec 202538.8%28.7%23.6%4.1%2.8%0.3%0.45%0.28%0.3%0.56%0.11%0.02%
Jan 202638.2%29%23.1%5%2.8%0.36%0.45%0.33%0.29%0.45%0.07%0.03%
Feb 202638.1%30.2%23.1%4.1%2.7%0.29%0.36%0.27%0.24%0.45%0.15%0.02%
Mar 202633.2%32.7%24.5%4.3%3.6%0.25%0.48%0.24%0.25%0.39%0.06%0.03%
Apr 202636%29.2%26.6%3.9%2.6%0.34%0.42%0.37%0.18%0.23%0.08%0.05%
May 202634.7%30%26.1%4.5%3%0.33%0.5%0.3%0.22%0.14%0.11%0.03%
Jun 202634.9%29.1%26.9%4.6%3%0.33%0.5%0.3%0.22%0.11%0.08%0.03%
Jul 202635.9%28.8%27%3.9%3.1%0.34%0.34%0.26%0.18%0.18%0.11%0.02%
Aug 202636.1%28.1%27.2%3.9%3.1%0.34%0.42%0.31%0.18%0.18%0.08%0.02%
Sep 202637%27.2%26.9%4%3.2%0.43%0.43%0.4%0.35%0.12%0.07%0.02%

How has the Shopify and Squarespace comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand visual website building platforms in September 2026?

1 change

  1. In September 2026, Shopify gained share of searches among visual website building platforms in New Zealand, from 36.1% to 37%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify

1 branded search term

  • shopify

Squarespace

6 branded search terms

  • site squarespace
  • squarespace
  • squarespace host
  • squarespace om
  • squarespace web
  • squarespace web builder

How the Brand Demand Index is measured

Other head-to-heads among visual website building platforms

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