Brandwave

How popular isShopify in search?

In August 2026, there were an estimated 28.5K branded searches for Shopify in New Zealand which is up 15.8% over the last 11 months. Shopify holds 43.1% estimated Share of Search among New Zealand ecommerce platforms and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Shopify43.1%
  2. Wix27.8%
  3. Squarespace27.3%
  4. WooCommerce0.83%
  5. Ecwid0.77%
  6. BigCommerce0.21%
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Which ecommerce platforms compete with Shopify?

Shopify against ecommerce platforms in New Zealand, by month

Share of Search by month for Shopify, Wix, Squarespace. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWixSquarespaceWooCommerceEcwidBigCommerce
Oct 202537.5%32.7%27.2%1.2%0.96%0.44%
Nov 202545.4%28.5%23.6%1.3%0.84%0.37%
Dec 202545.8%28.2%23.8%1.1%0.7%0.42%
Jan 202645.5%28.5%23.7%1.3%0.68%0.33%
Feb 202645.7%29.4%23.2%0.86%0.67%0.22%
Mar 202641.6%32%24.6%0.9%0.7%0.25%
Apr 202642.9%28.7%26.8%0.8%0.64%0.24%
May 202642.8%29.4%25.8%0.97%0.74%0.23%
Jun 202643%28.1%26.7%0.96%0.9%0.26%
Jul 202642.9%28.4%27%0.82%0.63%0.22%
Aug 202643.1%27.8%27.3%0.83%0.77%0.21%
Sep 2026——————

  1. 1.Shopify

    43.1%

    held 1st · 28.5K estimated branded searches · -0.7% vs prior month · +0.1 points

  2. 2.Wix

    27.8%

    held 2nd · 18.4K estimated branded searches · -2.9% vs prior month · -0.5 points

  3. 3.Squarespace

    27.3%

    held 3rd · 18.1K estimated branded searches · +0.06% vs prior month · +0.3 points

  4. 4.WooCommerce

    0.83%

    held 4th · 550 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ecwid

    0.77%

    held 5th · 510 estimated branded searches · +21.4% vs prior month · +0.1 points

  6. 6.BigCommerce

    0.21%

    held 6th · 140 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between Shopify and its closest rivals

How has branded search demand for Shopify changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shopify in New Zealand rose from 24.6K to 28.5K.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand increased from 37.5% to 43.1%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among ecommerce platforms in New Zealand peaked at 45.8% in December 2025 and was lowest at 37.5% in October 2025.

How did search popularity change for New Zealand ecommerce platforms in August 2026?

  1. In August 2026, Wix lost estimated Share of Search among ecommerce platforms in New Zealand, from 28.4% to 27.8%.

  2. Squarespace’s estimated Share of Search among ecommerce platforms in New Zealand has gained ground for 3 months in a row, from 25.8% to 27.3% in August 2026.

  3. Estimated monthly branded searches for Shopify in New Zealand rose 15.8% over 11 measured months, from 24.6K to 28.5K in August 2026.

  4. Estimated monthly branded searches for BigCommerce in New Zealand fell 51.7% over 11 measured months, from 290 to 140 in August 2026.

  5. Estimated monthly branded searches for WooCommerce in New Zealand fell 32.9% over 11 measured months, from 820 to 550 in August 2026.

  6. Estimated monthly branded searches for Ecwid in New Zealand fell 19% over 11 measured months, from 630 to 510 in August 2026.

How is Shopify measured?

Brandwave collects information about searches that people make online using Shopify’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • my shopify
  • shopify
  • shopify app store
  • shopify apps
  • shopify com
  • shopify create website
  • shopify dropshipping
  • shopify ecommerce
  • shopify fees
  • shopify near me
  • shopify new zealand
  • shopify nz
  • shopify online
  • shopify online store
  • shopify partners
  • shopify payments
  • shopify plans
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify store themes
  • shopify stores
  • shopify themes
  • shopify web

Do you work for Shopify? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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