Webflow vs WordPress:Which is more popular?
In September 2026, Webflow had more branded searches than WordPress among website builders in New Zealand. Webflow had about 2,510 branded searches, while WordPress had 70. Webflow made up 3.1% of all website builder searches we track, and WordPress accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about website builders, WordPress appeared in all five answers and Webflow in two. WordPress was mentioned before Webflow in every answer.
Who do people search for more?
Webflow, about 36 searches for every 1 for WordPress
Who does AI mention more?
WordPress, mentioned in every answer we collected
Who does AI recommend more?
WordPress, named ahead of Webflow in every answer
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Top website builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. Webflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WordPress was listed before Webflow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wix1st
Squarespace2nd
WordPress.com3rd
Rocketspark4th
Shopify5th- WordPress6th
- Webflow7th
- GoDaddy–
Hostinger–
Framer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WordPress.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rocketspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Framer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about website builders
5 answers
Asked ChatGPT
“Which website builder should I use in New Zealand?”
Asked ChatGPT
“What are the best website builders in New Zealand?”
Asked ChatGPT
“What's the best website builder in New Zealand for a business website?”
Searched Google, AI Overview
“website builders nz”
Searched Google, AI Overview
“build website nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Webflow or WordPress more popular in search?
This chart shows how often people search Google for Webflow and WordPress by name. Each line represents a brand's share of searches for all ten website builders we track, month by month, from searches in New Zealand.
Share of searches by month for Webflow, WordPress. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shopify | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Rocketspark | Framer | WordPress |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 24.3% | 19.9% | 12.1% | 6.7% | 5.1% | 3.8% | 2.3% | 0.25% | 0.38% |
| Nov 2025 | 32.3% | 21.5% | 17.4% | 10.6% | 6% | 5.5% | 4.1% | 2.1% | 0.27% | 0.33% |
| Dec 2025 | 31.6% | 20.9% | 17.3% | 12.8% | 6.3% | 5.3% | 3.2% | 2% | 0.22% | 0.4% |
| Jan 2026 | 31% | 21% | 16.8% | 12.4% | 7.2% | 5.1% | 3.8% | 2% | 0.26% | 0.32% |
| Feb 2026 | 32% | 21.8% | 16.8% | 12.4% | 6.3% | 5% | 3.2% | 2% | 0.21% | 0.32% |
| Mar 2026 | 28.4% | 23.6% | 17.8% | 10.7% | 7.8% | 5.3% | 3.4% | 2.6% | 0.18% | 0.28% |
| Apr 2026 | 29.7% | 21.4% | 19.5% | 11.7% | 6.7% | 5.7% | 3% | 1.9% | 0.25% | 0.16% |
| May 2026 | 29.2% | 22% | 19% | 11.3% | 6.9% | 5.7% | 3.5% | 2.1% | 0.24% | 0.1% |
| Jun 2026 | 29.6% | 21.3% | 19.7% | 11.4% | 7.2% | 4.8% | 3.5% | 2.2% | 0.24% | 0.08% |
| Jul 2026 | 29.9% | 21.4% | 20% | 11.8% | 6.4% | 4.9% | 3% | 2.2% | 0.25% | 0.13% |
| Aug 2026 | 29.8% | 20.9% | 20.3% | 12% | 6.5% | 4.9% | 3% | 2.3% | 0.25% | 0.13% |
| Sep 2026 | 30.2% | 20.5% | 20.3% | 12.4% | 5.7% | 5.1% | 3.1% | 2.4% | 0.32% | 0.09% |
How has the Webflow and WordPress comparison changed over the last 12 months?
3 findings
- Webflow was ahead of WordPress in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Webflow’s share of searches among website builders in New Zealand moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 3.2K to 2.5K.
- Across the 12 months ending September 2026, WordPress’ share of searches among website builders in New Zealand moved from 0.38% to 0.09%, and its estimated monthly branded searches moved from 320 to 70.
How did search popularity change for New Zealand website builders in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Webflow’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among website builders
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