Brandwave

GoDaddy vs Wix:Which is more popular?

In September 2026, Wix had more branded searches than GoDaddy among website builders in New Zealand. Wix had about 16,500 branded searches, while GoDaddy had 10,000. Wix made up 20.5% of all website builder searches we track, and GoDaddy accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about website builders, Wix appeared in all five answers and GoDaddy in none.

Among website builders in New Zealand in September 2026

Who do people search for more?

Wix, about 65% more searches than GoDaddy

Wix 16.5K searchesGoDaddy 10K searches

Who does AI mention more?

Wix, mentioned in every answer we collected

Wix in 5 of 5GoDaddy in 0 of 5

Who does AI recommend more?

Wix, the only one of the two named

Wix first in 5GoDaddy never named

Follow GoDaddy vs Wix and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. GoDaddy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Squarespace2nd
  3. WordPress.com3rd
  4. Rocketspark4th
  5. Shopify5th
  6. WordPress6th
  7. Webflow7th
  8. GoDaddy–
  9. Hostinger–
  10. Framer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocketspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is GoDaddy or Wix more popular in search?

This chart shows how often people search Google for GoDaddy and Wix by name. Each line represents a brand's share of searches for all ten website builders we track, month by month, from searches in New Zealand.

GoDaddy and Wix among website builders in New Zealand, by month

Share of searches by month for Wix, GoDaddy. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceGoDaddyWordPress.comHostingerWebflowRocketsparkFramerWordPress
Oct 202525.2%24.3%19.9%12.1%6.7%5.1%3.8%2.3%0.25%0.38%
Nov 202532.3%21.5%17.4%10.6%6%5.5%4.1%2.1%0.27%0.33%
Dec 202531.6%20.9%17.3%12.8%6.3%5.3%3.2%2%0.22%0.4%
Jan 202631%21%16.8%12.4%7.2%5.1%3.8%2%0.26%0.32%
Feb 202632%21.8%16.8%12.4%6.3%5%3.2%2%0.21%0.32%
Mar 202628.4%23.6%17.8%10.7%7.8%5.3%3.4%2.6%0.18%0.28%
Apr 202629.7%21.4%19.5%11.7%6.7%5.7%3%1.9%0.25%0.16%
May 202629.2%22%19%11.3%6.9%5.7%3.5%2.1%0.24%0.1%
Jun 202629.6%21.3%19.7%11.4%7.2%4.8%3.5%2.2%0.24%0.08%
Jul 202629.9%21.4%20%11.8%6.4%4.9%3%2.2%0.25%0.13%
Aug 202629.8%20.9%20.3%12%6.5%4.9%3%2.3%0.25%0.13%
Sep 202630.2%20.5%20.3%12.4%5.7%5.1%3.1%2.4%0.32%0.09%

How has the GoDaddy and Wix comparison changed over the last 12 months?

3 findings
  • Wix was ahead of GoDaddy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GoDaddy’s share of searches among website builders in New Zealand moved from 12.1% to 12.4%, and its estimated monthly branded searches moved from 10.1K to 10K.
  • Across the 12 months ending September 2026, Wix’s share of searches among website builders in New Zealand moved from 24.3% to 20.5%, and its estimated monthly branded searches moved from 20.3K to 16.5K.

How did search popularity change for New Zealand website builders in September 2026?

2 changes

  1. GoDaddy’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 11.4% to 12.4% in September 2026.

  2. Estimated monthly branded searches for Wix in New Zealand fell 18.7% over 12 measured months, from 20.3K to 16.5K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using GoDaddy’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoDaddy

4 branded search terms

  • godaddy
  • godaddy email
  • godaddy page builder
  • godaddy templates

Wix

7 branded search terms

  • wix
  • wix editor
  • wix filter search
  • wix site maker
  • wix studio
  • wix templates
  • wix w

How the Brand Demand Index is measured

Other head-to-heads among website builders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free