Brandwave

Shopify vs Squarespace:Which is more popular?

In September 2026, Shopify had more branded searches than Squarespace among website builders in New Zealand. Shopify had about 24,300 branded searches, while Squarespace had 16,300. Shopify made up 30.2% of all website builder searches we track, and Squarespace accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about website builders, Shopify and Squarespace each appeared in four of the five answers. Squarespace was mentioned before Shopify in every answer that named either.

Among website builders in New Zealand in September 2026

Who do people search for more?

Shopify, about 49% more searches than Squarespace

Shopify 24.3K searchesSquarespace 16.3K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Shopify in 4 of 5Squarespace in 4 of 5

Who does AI recommend more?

Squarespace, named ahead of Shopify in 4 of 4 answers

Squarespace first in 4Shopify never first

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Top website builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shopify and Squarespace were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Squarespace was listed before Shopify in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wix1st
  2. Squarespace2nd
  3. WordPress.com3rd
  4. Rocketspark4th
  5. Shopify5th
  6. WordPress6th
  7. Webflow7th
  8. GoDaddy–
  9. Hostinger–
  10. Framer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocketspark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WordPress5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Squarespace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webflow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoDaddy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hostinger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Framer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Shopify or Squarespace more popular in search?

This chart shows how often people search Google for Shopify and Squarespace by name. Each line represents a brand's share of searches for all ten website builders we track, month by month, from searches in New Zealand.

Shopify and Squarespace among website builders in New Zealand, by month

Share of searches by month for Shopify, Squarespace. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceGoDaddyWordPress.comHostingerWebflowRocketsparkFramerWordPress
Oct 202525.2%24.3%19.9%12.1%6.7%5.1%3.8%2.3%0.25%0.38%
Nov 202532.3%21.5%17.4%10.6%6%5.5%4.1%2.1%0.27%0.33%
Dec 202531.6%20.9%17.3%12.8%6.3%5.3%3.2%2%0.22%0.4%
Jan 202631%21%16.8%12.4%7.2%5.1%3.8%2%0.26%0.32%
Feb 202632%21.8%16.8%12.4%6.3%5%3.2%2%0.21%0.32%
Mar 202628.4%23.6%17.8%10.7%7.8%5.3%3.4%2.6%0.18%0.28%
Apr 202629.7%21.4%19.5%11.7%6.7%5.7%3%1.9%0.25%0.16%
May 202629.2%22%19%11.3%6.9%5.7%3.5%2.1%0.24%0.1%
Jun 202629.6%21.3%19.7%11.4%7.2%4.8%3.5%2.2%0.24%0.08%
Jul 202629.9%21.4%20%11.8%6.4%4.9%3%2.2%0.25%0.13%
Aug 202629.8%20.9%20.3%12%6.5%4.9%3%2.3%0.25%0.13%
Sep 202630.2%20.5%20.3%12.4%5.7%5.1%3.1%2.4%0.32%0.09%

How has the Shopify and Squarespace comparison changed over the last 12 months?

3 findings
  • Shopify was ahead of Squarespace in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shopify’s share of searches among website builders in New Zealand moved from 25.2% to 30.2%, and its estimated monthly branded searches moved from 21K to 24.3K.
  • Across the 12 months ending September 2026, Squarespace’s share of searches among website builders in New Zealand moved from 19.9% to 20.3%, and its estimated monthly branded searches moved from 16.6K to 16.3K.

How did search popularity change for New Zealand website builders in September 2026?

2 changes

  1. Squarespace’s share of searches among website builders in New Zealand has gained ground for 3 months in a row, from 19.7% to 20.3% in September 2026.

  2. Estimated monthly branded searches for Shopify in New Zealand rose 15.7% over 12 measured months, from 21K to 24.3K in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Shopify’s and Squarespace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shopify

13 branded search terms

  • my shopify
  • shopify
  • shopify apps
  • shopify dropshipping
  • shopify fees
  • shopify partners
  • shopify payments
  • shopify plus
  • shopify pos
  • shopify pos lite
  • shopify stores
  • shopify themes
  • shopify web

Squarespace

7 branded search terms

  • site squarespace
  • squarespace
  • squarespace host
  • squarespace om
  • squarespace templates
  • squarespace web
  • squarespace web builder

How the Brand Demand Index is measured

Other head-to-heads among website builders

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