How popular isWebflow in search?
In August 2026, there were an estimated 2.7K branded searches for Webflow in New Zealand which is down 20.6% over the last 11 months. Webflow holds 4.4% estimated Share of Search among New Zealand website builders and is ranked 6th of 7 competitors for search popularity.
Wix29.9%
Squarespace29.4%
GoDaddy19.5%
WordPress.com9%Hostinger7.3%
Webflow4.4%
Framer0.65%
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Which website builders compete with Webflow?
Share of Search by month for Wix, Squarespace, GoDaddy, WordPress.com, Hostinger, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Framer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27.5% | 17.9% | 9% | 6.9% | 5.2% | 0.51% |
| Nov 2025 | 32.1% | 26.6% | 17.6% | 8.8% | 8.1% | 6.1% | 0.58% |
| Dec 2025 | 30.9% | 26.2% | 20.4% | 9.2% | 7.9% | 4.9% | 0.5% |
| Jan 2026 | 30.7% | 25.5% | 19.8% | 10.4% | 7.3% | 5.7% | 0.58% |
| Feb 2026 | 32.2% | 25.3% | 20.3% | 9.2% | 7.5% | 4.9% | 0.49% |
| Mar 2026 | 33.3% | 25.6% | 17.3% | 10.8% | 7.7% | 4.8% | 0.47% |
| Apr 2026 | 30.3% | 28.3% | 18.7% | 9.3% | 8.4% | 4.4% | 0.61% |
| May 2026 | 30.8% | 27% | 19% | 9.3% | 8.4% | 4.9% | 0.62% |
| Jun 2026 | 29.6% | 28.2% | 19.6% | 9.8% | 7.2% | 5% | 0.63% |
| Jul 2026 | 30% | 28.6% | 20.2% | 8.7% | 7.4% | 4.4% | 0.59% |
| Aug 2026 | 29.9% | 29.4% | 19.5% | 9% | 7.3% | 4.4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.9% | 18.4K | -2.9% | -0.2 points | |
| 2, held 2nd | 29.4% | 18.1K | +0.06% | +0.7 points | |
| 3, held 3rd | 19.5% | 12K | -6.1% | -0.8 points | |
| 4, held 4th | 9% | 5.5K | +0.73% | +0.3 points | |
| 5, held 5th | 7.3% | 4.5K | -3.9% | -0.1 points | |
| 6, held 6th | 4.4% | 2.7K | -2.9% | 0 points | |
| 7, held 7th | 0.65% | 400 | +8.1% | +0.1 points |
1.
Wix29.9%
held 1st · 18.4K estimated branded searches · -2.9% vs prior month · -0.2 points
29.4%
held 2nd · 18.1K estimated branded searches · +0.06% vs prior month · +0.7 points
3.
GoDaddy19.5%
held 3rd · 12K estimated branded searches · -6.1% vs prior month · -0.8 points
9%
held 4th · 5.5K estimated branded searches · +0.73% vs prior month · +0.3 points
7.3%
held 5th · 4.5K estimated branded searches · -3.9% vs prior month · -0.1 points
6.
Webflow4.4%
held 6th · 2.7K estimated branded searches · -2.9% vs prior month · 0 points
7.
Framer0.65%
held 7th · 400 estimated branded searches · +8.1% vs prior month · +0.1 points
Compare search popularity between Webflow and its closest rivals
How has branded search demand for Webflow changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Webflow in New Zealand fell from 3.4K to 2.7K.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand decreased from 5.2% to 4.4%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand peaked at 6.1% in November 2025 and was lowest at 4.4% in August 2026.
How did search popularity change for New Zealand website builders in August 2026?
5 changes
In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.
In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.
Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.
Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.
How is Webflow measured?
Brandwave collects information about searches that people make online using Webflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- webflow
- webflow com
- webflow near me
- webflow nz
- webflow pricing
- webflow templates
- webflow website
- webflow website builder
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Is Webflow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.