Webflow vs WordPress.com:Which is more popular by branded search in New Zealand?
In August 2026, WordPress.com had more branded searches than Webflow among website builders in New Zealand. WordPress.com was estimated to have 5.5K branded searches compared to Webflow’s 2.7K, and held a 9% Share of Search versus Webflow’s 4.4%.
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Which is more popular in search, Webflow or WordPress.com?
Compare the website builders New Zealand businesses use to launch and run their sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WordPress.com, Webflow. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | Squarespace | GoDaddy | WordPress.com | Hostinger | Webflow | Framer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27.5% | 17.9% | 9% | 6.9% | 5.2% | 0.51% |
| Nov 2025 | 32.1% | 26.6% | 17.6% | 8.8% | 8.1% | 6.1% | 0.58% |
| Dec 2025 | 30.9% | 26.2% | 20.4% | 9.2% | 7.9% | 4.9% | 0.5% |
| Jan 2026 | 30.7% | 25.5% | 19.8% | 10.4% | 7.3% | 5.7% | 0.58% |
| Feb 2026 | 32.2% | 25.3% | 20.3% | 9.2% | 7.5% | 4.9% | 0.49% |
| Mar 2026 | 33.3% | 25.6% | 17.3% | 10.8% | 7.7% | 4.8% | 0.47% |
| Apr 2026 | 30.3% | 28.3% | 18.7% | 9.3% | 8.4% | 4.4% | 0.61% |
| May 2026 | 30.8% | 27% | 19% | 9.3% | 8.4% | 4.9% | 0.62% |
| Jun 2026 | 29.6% | 28.2% | 19.6% | 9.8% | 7.2% | 5% | 0.63% |
| Jul 2026 | 30% | 28.6% | 20.2% | 8.7% | 7.4% | 4.4% | 0.59% |
| Aug 2026 | 29.9% | 29.4% | 19.5% | 9% | 7.3% | 4.4% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Webflow and WordPress.com comparison changed over the last 12 months?
3 findings
- WordPress.com was ahead of Webflow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand moved from 5.2% to 4.4%, and its estimated monthly branded searches moved from 3.4K to 2.7K.
- Across the 11 months ending August 2026, WordPress.com’s estimated Share of Search among website builders in New Zealand held steady at 9%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
How did search popularity change for New Zealand website builders in August 2026?
1 change
Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Webflow’s and WordPress.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Webflow
8 branded search terms
- webflow
- webflow com
- webflow near me
- webflow nz
- webflow pricing
- webflow templates
- webflow website
- webflow website builder
WordPress.com
17 branded search terms
- hosting wordpress
- wordpress
- wordpress blog
- wordpress cms
- wordpress com
- wordpress com templates
- wordpress com website builder
- wordpress developer
- wordpress page builder
- wordpress plugins
- wordpress pricing
- wordpress seo plugins
- wordpress templates
- wordpress themes
- wordpress web
- wordpress website builder
- wordpresscom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.