Brandwave

Squarespace vs Webflow:Which is more popular?

In September 2026, Squarespace had more branded searches than Webflow among visual website building platforms in New Zealand. Squarespace had about 16,200 branded searches, while Webflow had 2,400. Squarespace made up 26.9% of all visual website building platform searches we track, and Webflow accounted for 4%. When we asked ChatGPT and Google AI Overviews about visual website building platforms, both Squarespace and Webflow appeared in all five answers. Webflow was mentioned before Squarespace in four out of five answers.

Among visual website building platforms in New Zealand in September 2026

Who do people search for more?

Squarespace, about 7 searches for every 1 for Webflow

Squarespace 16.2K searchesWebflow 2.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Squarespace in 5 of 5Webflow in 5 of 5

Who does AI recommend more?

Webflow, named ahead of Squarespace in 4 of 5 answers

Webflow first in 4Squarespace first in 1

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Top visual website building platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Squarespace and Webflow showed up in all five answers. Webflow was listed before Squarespace in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webflow1st
  2. Wix2nd
  3. Squarespace3rd
  4. Framer4th
  5. Shopify5th
  6. WordPress6th
  7. Readymag7th
  8. Rocketspark8th
  9. Duda–
  10. Showit–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Squarespace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Framer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocketspark2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Readymag1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WordPress1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Duda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about visual website building platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Squarespace or Webflow more popular in search?

This chart shows how often people search Google for Squarespace and Webflow by name. Each line represents a brand's share of searches for all 12 visual website building platforms we track, month by month, from searches in New Zealand.

Squarespace and Webflow among visual website building platforms in New Zealand, by month

Share of searches by month for Squarespace, Webflow. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyWixSquarespaceWebflowRocketsparkFramerReadymagDudaShowitWordPressWebstudioDorik
Oct 202530%33.1%27.1%4.8%3.1%0.35%0.43%0.3%0.18%0.53%0.08%0.05%
Nov 202538.4%28.6%23.2%5%2.8%0.36%0.55%0.35%0.24%0.45%0.07%0.05%
Dec 202538.8%28.7%23.6%4.1%2.8%0.3%0.45%0.28%0.3%0.56%0.11%0.02%
Jan 202638.2%29%23.1%5%2.8%0.36%0.45%0.33%0.29%0.45%0.07%0.03%
Feb 202638.1%30.2%23.1%4.1%2.7%0.29%0.36%0.27%0.24%0.45%0.15%0.02%
Mar 202633.2%32.7%24.5%4.3%3.6%0.25%0.48%0.24%0.25%0.39%0.06%0.03%
Apr 202636%29.2%26.6%3.9%2.6%0.34%0.42%0.37%0.18%0.23%0.08%0.05%
May 202634.7%30%26.1%4.5%3%0.33%0.5%0.3%0.22%0.14%0.11%0.03%
Jun 202634.9%29.1%26.9%4.6%3%0.33%0.5%0.3%0.22%0.11%0.08%0.03%
Jul 202635.9%28.8%27%3.9%3.1%0.34%0.34%0.26%0.18%0.18%0.11%0.02%
Aug 202636.1%28.1%27.2%3.9%3.1%0.34%0.42%0.31%0.18%0.18%0.08%0.02%
Sep 202637%27.2%26.9%4%3.2%0.43%0.43%0.4%0.35%0.12%0.07%0.02%

How has the Squarespace and Webflow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand visual website building platforms in September 2026?

1 change

  1. Estimated monthly branded searches for Webflow in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Squarespace’s and Webflow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Squarespace

6 branded search terms

  • site squarespace
  • squarespace
  • squarespace host
  • squarespace om
  • squarespace web
  • squarespace web builder

Webflow

1 branded search term

  • webflow

How the Brand Demand Index is measured

Other head-to-heads among visual website building platforms

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