Brandwave

How popular isPams?

In September 2026, people searched for Pams by name about 1,070 times in New Zealand, a 24.1% decrease from the previous year. These searches made up 26.3% of all New Zealand canned tuna brand searches, placing Pams third out of seven brands. When we asked both ChatGPT and Google AI Overviews about canned tuna brands, Pams appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Pams is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. SealordShare of searches 39.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SirenaShare of searches 28.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. PamsShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. John WestShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BrunswickShare of searches 0.25%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top canned tuna brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pams is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sealord1st
  2. John West2nd
  3. Pams3rd
  4. Sole Mare4th
  5. Sirena5th
  6. Greenseas5th
  7. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sealord3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John West3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sirena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sole Mare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenseas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brunswick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about canned tuna brands

5 answers

  • Asked ChatGPT

    “Which canned tuna brand should I buy in New Zealand?”

    1. 1Pams
    2. 2John West
    3. 3Sealord

  • Asked ChatGPT

    “What are the best canned tuna brands in New Zealand?”

    1. 1Sealord
    2. 2John West
    3. 3Sirena
    4. 4Pams

  • Asked ChatGPT

    “What's the best canned tuna brand in New Zealand for everyday meals?”

    1. 1Sealord
    2. 2John West
    3. 3Pams

  • Searched Google, AI Overview

    “best canned tuna”

    1. 1Sole Mare
    2. 2Greenseas

  • Searched Google, AI Overview

    “healthy tuna brands”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which canned tuna brands compete with Pams?

    Pams against canned tuna brands in New Zealand, by month

    Share of searches by month for Sealord, Sirena, Pams, John West. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSealordSirenaPamsJohn WestBrunswickSole MareGreenseas
    Oct 202545.3%5.7%39.9%9.1%0%0%0%
    Nov 202547.4%7.3%39.1%5.1%0.36%0.36%0.36%
    Dec 202542%7.6%44.1%5.9%0%0.42%0%
    Jan 202646.1%11.3%38.7%3.9%0%0%0%
    Feb 202646.9%9%37.5%6.1%0%0.36%0%
    Mar 202645.8%8%39.8%6%0%0.29%0%
    Apr 202654.4%7.4%30.1%7.4%0.29%0.29%0%
    May 202665.2%5.2%23.6%5.8%0%0.22%0%
    Jun 202659%7.4%25.3%7.9%0.25%0.25%0%
    Jul 202664%7.5%24.3%3.7%0.27%0.27%0%
    Aug 202650.7%7.5%37.1%4.5%0%0.27%0%
    Sep 202639.3%28.7%26.3%5.2%0.25%0.25%0%

    1. 1.Sealord

      39.3%

      Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share -11.4 points.

    2. 2.Sirena

      28.7%

      Moved from 3rd to 2nd. 1.2K estimated branded searches, +317.9% vs prior month. Share +21.3 points.

    3. 3.Pams

      26.3%

      Moved from 2nd to 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -10.8 points.

    4. 4.John West

      5.2%

      Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.6 points.

    5. 5.Brunswick

      0.25%

      Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.

    6. 6.Sole Mare

      0.25%

      Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    7. 7.Greenseas

      0%

      Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

    Compare popularity between Pams and its closest rivals

    Every comparison with Pams

    29 comparisons

    How has branded search demand for Pams changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pams in New Zealand fell from 1.4K to 1.1K.
    • Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand decreased from 39.9% to 26.3%.
    • Across the 12 months ending September 2026, Pams’ share of searches among canned tuna brands in New Zealand peaked at 44.1% in December 2025 and was lowest at 23.6% in May 2026.
    • Across the 12 months ending September 2026, Pams fell from 2nd to 3rd among canned tuna brands in New Zealand.

    How did search popularity change for New Zealand canned tuna brands in September 2026?

    6 changes

    1. In September 2026, Sirena overtook Pams to rank 2nd among canned tuna brands in New Zealand, with 28.7% of the searches.

    2. In September 2026, John West gained share of searches among canned tuna brands in New Zealand, from 4.5% to 5.2%.

    3. In September 2026, Sealord lost share of searches among canned tuna brands in New Zealand, from 50.7% to 39.3%.

    4. In September 2026, Pams lost share of searches among canned tuna brands in New Zealand, from 37.1% to 26.3%.

    5. In September 2026, Brunswick rose from 6th to 5th among canned tuna brands in New Zealand.

    6. In September 2026, Sole Mare fell from 5th to 6th among canned tuna brands in New Zealand.

    How are Pams’ branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Pams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pams
    • pams products

    How the Brand Demand Index is measured

    Who owns Pams?

    Pams is owned by Foodstuffs. Brandwave also tracks New World, Four Square, New World Clubcard and PAK’nSAVE, owned by the same company, in New Zealand.

    Do you work for Pams? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Pams compete?

    Pams is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pasta and rice brands4th of 1010.1%Show ranking
    Baking brands4th of 611.3%Show ranking
    Butter brands4th of 811.5%Show ranking
    Canned fish brands3rd of 715.5%Show ranking
    Chicken breast brands3rd of 516.6%Show ranking
    Canned tuna brands3rd of 726.3%Shown above
    Creator with pink hair and a pink jacket

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