Chicken breast brands in New Zealand:Which are most popular?
In September 2026, Tegel was the most searched chicken breast brand in New Zealand, accounting for 45% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Tegel, Pams and Waitoa were mentioned most often, in three of the five answers. Tegel and Bostock Brothers tied as the most recommended.
TegelShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Ingham’sShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PamsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Bostock BrothersShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
WaitoaShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top chicken breast brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tegel, Pams and Waitoa were mentioned most often, in three of the five answers. Tegel and Bostock Brothers tied as the most recommended. Waitoa was third. Ingham’s, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tegel1st
- Bostock Brothers1st
- Waitoa3rd
- Pams4th
- Ingham’s–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chicken breast brands
5 answers
Asked ChatGPT
“Which chicken breast brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chicken breast brands in New Zealand?”
Asked ChatGPT
“What's the best chicken breast brand in New Zealand for lean meal prep?”
Searched Google, AI Overview
“boneless chicken breast”
Searched Google, AI Overview
“chicken breast nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chicken breast brands do people search for most?
This chart shows how often people search Google for each chicken breast brand by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tegel, Ingham’s, Pams, Bostock Brothers, Waitoa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tegel | Ingham’s | Pams | Bostock Brothers | Waitoa |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 34.4% | 20% | 3% | 1.6% |
| Nov 2025 | 38% | 38.7% | 17% | 4.1% | 2.2% |
| Dec 2025 | 43.6% | 29.6% | 19.1% | 3.8% | 3.8% |
| Jan 2026 | 40.9% | 33.2% | 18.6% | 4.4% | 2.9% |
| Feb 2026 | 41.7% | 33.6% | 18.1% | 3.7% | 3% |
| Mar 2026 | 44.1% | 29.5% | 21.1% | 3.2% | 2.1% |
| Apr 2026 | 42.1% | 33.9% | 18.4% | 3.7% | 1.9% |
| May 2026 | 42.9% | 36.1% | 15.5% | 3.8% | 1.6% |
| Jun 2026 | 41.9% | 33.7% | 18% | 4.5% | 1.9% |
| Jul 2026 | 42% | 34% | 15.9% | 5.6% | 2.5% |
| Aug 2026 | 42.3% | 28.4% | 20.3% | 7% | 2% |
| Sep 2026 | 45% | 30.9% | 16.6% | 5% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 2.9K | 0% | +2.7 points | |
| 2, held 2nd | 30.9% | 2K | +2.1% | +2.4 points | |
| 3, held 3rd | 16.6% | 1.1K | -23% | -3.7 points | |
| 4, held 4th | 5% | 320 | -33.3% | -2 points | |
| 5, held 5th | 2.6% | 170 | +21.4% | +0.6 points |
1.
Tegel45%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +2.7 points.
2.
Ingham’s30.9%
Held 2nd. 2K estimated branded searches, +2.1% vs prior month. Share +2.4 points.
3.
Pams16.6%
Held 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -3.7 points.
5%
Held 4th. 320 estimated branded searches, -33.3% vs prior month. Share -2 points.
5.
Waitoa2.6%
Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.6 points.
Which brand is most popular in search among chicken breast brands in New Zealand?
5 brands
In September 2026, Tegel was the most searched among chicken breast brands in New Zealand, with an estimated 2.9K branded searches, 45% of all searches for the five we track. Ingham’s is in 2nd place, 14.1 percentage points behind at 30.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tegel | 41.1% → 45% | 45%Sep 2026 | 38%Nov 2025 | 1st |
| Ingham’s | 34.4% → 30.9% | 38.7%Nov 2025 | 28.4%Aug 2026 | 2nd |
| Pams | 20% → 16.6% | 21.1%Mar 2026 | 15.5%May 2026 | 3rd |
| Bostock Brothers | 3% → 5% | 7%Aug 2026 | 3%Oct 2025 | 4th |
| Waitoa | 1.6% → 2.6% | 3.8%Dec 2025 | 1.6%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand increased from 41.1% to 45%.
- Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand decreased from 34.4% to 30.9%.
- Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand decreased from 20% to 16.6%.
- Across the 12 months ending September 2026, Bostock Brothers’ share of searches among chicken breast brands in New Zealand increased from 3% to 5%.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand increased from 1.6% to 2.6%.
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand peaked at 45% in September 2026 and was lowest at 38% in November 2025.
- Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand peaked at 38.7% in November 2025 and was lowest at 28.4% in August 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand peaked at 21.1% in March 2026 and was lowest at 15.5% in May 2026.
- Across the 12 months ending September 2026, Bostock Brothers’ share of searches among chicken breast brands in New Zealand peaked at 7% in August 2026 and was lowest at 3% in October 2025.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand peaked at 3.8% in December 2025 and was lowest at 1.6% in October 2025.
How did search popularity change for New Zealand chicken breast brands in September 2026?
5 changes
In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.
In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.
In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.
In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%.
In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.
Compare popularity between leading brands
- Tegel vs Ingham’s: compare popularity
- Tegel vs Pams: compare popularity
- Tegel vs Bostock Brothers: compare popularity
- Tegel vs Waitoa: compare popularity
- Ingham’s vs Pams: compare popularity
- Ingham’s vs Bostock Brothers: compare popularity
- Ingham’s vs Waitoa: compare popularity
- Pams vs Bostock Brothers: compare popularity
- Pams vs Waitoa: compare popularity
- Bostock Brothers vs Waitoa: compare popularity
- Compare any of these brands
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