Pams vs Tegel:Which is more popular?
In September 2026, Tegel had more branded searches than Pams among chicken breast brands in New Zealand. Tegel had about 2,900 branded searches, while Pams had 1,070. Tegel made up 45% of all chicken breast brand searches we track, and Pams accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Pams and Tegel each appeared in three of the five answers. Tegel was mentioned before Pams in every answer.
Who do people search for more?
Tegel, about 3 searches for every 1 for Pams
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Tegel, named ahead of Pams in every answer
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Top chicken breast brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pams and Tegel were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tegel was listed before Pams in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tegel1st
Bostock Brothers1st
Waitoa3rd
Pams4th
Ingham’s–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chicken breast brands
5 answers
Asked ChatGPT
“Which chicken breast brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chicken breast brands in New Zealand?”
Asked ChatGPT
“What's the best chicken breast brand in New Zealand for lean meal prep?”
Searched Google, AI Overview
“boneless chicken breast”
Searched Google, AI Overview
“chicken breast nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pams or Tegel more popular in search?
This chart shows how often people search Google for Pams and Tegel by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tegel, Pams. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tegel | Ingham’s | Pams | Bostock Brothers | Waitoa |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 34.4% | 20% | 3% | 1.6% |
| Nov 2025 | 38% | 38.7% | 17% | 4.1% | 2.2% |
| Dec 2025 | 43.6% | 29.6% | 19.1% | 3.8% | 3.8% |
| Jan 2026 | 40.9% | 33.2% | 18.6% | 4.4% | 2.9% |
| Feb 2026 | 41.7% | 33.6% | 18.1% | 3.7% | 3% |
| Mar 2026 | 44.1% | 29.5% | 21.1% | 3.2% | 2.1% |
| Apr 2026 | 42.1% | 33.9% | 18.4% | 3.7% | 1.9% |
| May 2026 | 42.9% | 36.1% | 15.5% | 3.8% | 1.6% |
| Jun 2026 | 41.9% | 33.7% | 18% | 4.5% | 1.9% |
| Jul 2026 | 42% | 34% | 15.9% | 5.6% | 2.5% |
| Aug 2026 | 42.3% | 28.4% | 20.3% | 7% | 2% |
| Sep 2026 | 45% | 30.9% | 16.6% | 5% | 2.6% |
How has the Pams and Tegel comparison changed over the last 12 months?
3 findings
- Tegel was ahead of Pams in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand moved from 20% to 16.6%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand moved from 41.1% to 45%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand chicken breast brands in September 2026?
2 changes
In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.
In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pams’ and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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