Brandwave

Bostock Brothers vs Tegel:Which is more popular?

In September 2026, Tegel had more branded searches than Bostock Brothers among chicken breast brands in New Zealand. Tegel had about 2,900 branded searches, while Bostock Brothers had 320. Tegel made up 45% of all chicken breast brand searches we track, and Bostock Brothers accounted for 5%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Tegel appeared in three of the five answers and Bostock Brothers in two. Bostock Brothers was mentioned before Tegel in two out of three answers.

Among chicken breast brands in New Zealand in September 2026

Who do people search for more?

Tegel, about 9 searches for every 1 for Bostock Brothers

Tegel 2.9K searchesBostock Brothers 320 searches

Who does AI mention more?

Tegel, mentioned in 3 of 5 answers, Bostock Brothers in 2

Tegel in 3 of 5Bostock Brothers in 2 of 5

Who does AI recommend more?

Bostock Brothers, named ahead of Tegel in 2 of 3 answers

Bostock Brothers first in 2Tegel first in 1

Follow Bostock Brothers vs Tegel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top chicken breast brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tegel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bostock Brothers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bostock Brothers was listed before Tegel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tegel1st
  2. Bostock Brothers1st
  3. Waitoa3rd
  4. Pams4th
  5. Ingham’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken breast brands

5 answers

  • Asked ChatGPT

    “Which chicken breast brand should I buy in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What are the best chicken breast brands in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What's the best chicken breast brand in New Zealand for lean meal prep?”

    1. 1Tegel
    2. 2Pams
    3. 3Waitoa

  • Searched Google, AI Overview

    “boneless chicken breast”

    1. Searched Google, AI Overview

      “chicken breast nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Bostock Brothers or Tegel more popular in search?

      This chart shows how often people search Google for Bostock Brothers and Tegel by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.

      Bostock Brothers and Tegel among chicken breast brands in New Zealand, by month

      Share of searches by month for Tegel, Bostock Brothers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTegelIngham’sPamsBostock BrothersWaitoa
      Oct 202541.1%34.4%20%3%1.6%
      Nov 202538%38.7%17%4.1%2.2%
      Dec 202543.6%29.6%19.1%3.8%3.8%
      Jan 202640.9%33.2%18.6%4.4%2.9%
      Feb 202641.7%33.6%18.1%3.7%3%
      Mar 202644.1%29.5%21.1%3.2%2.1%
      Apr 202642.1%33.9%18.4%3.7%1.9%
      May 202642.9%36.1%15.5%3.8%1.6%
      Jun 202641.9%33.7%18%4.5%1.9%
      Jul 202642%34%15.9%5.6%2.5%
      Aug 202642.3%28.4%20.3%7%2%
      Sep 202645%30.9%16.6%5%2.6%

      How has the Bostock Brothers and Tegel comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand chicken breast brands in September 2026?

      2 changes

      1. In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.

      2. In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Bostock Brothers’ and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bostock Brothers

      1 branded search term

      • bostock brothers

      Tegel

      1 branded search term

      • tegel

      How the Brand Demand Index is measured

      Other head-to-heads among chicken breast brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free