Tegel vs Waitoa:Which is more popular?
In September 2026, Tegel had more branded searches than Waitoa among chicken breast brands in New Zealand. Tegel had about 2,900 branded searches, while Waitoa had 170. Tegel made up 45% of all chicken breast brand searches we track, and Waitoa accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Tegel and Waitoa each appeared in three of the five answers. Waitoa was mentioned before Tegel in two out of three answers.
Who do people search for more?
Tegel, about 17 searches for every 1 for Waitoa
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Waitoa, named ahead of Tegel in 2 of 3 answers
Follow Tegel vs Waitoa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top chicken breast brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tegel and Waitoa were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Waitoa was listed before Tegel in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tegel1st
Bostock Brothers1st- Waitoa3rd
Pams4th
Ingham’s–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chicken breast brands
5 answers
Asked ChatGPT
“Which chicken breast brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chicken breast brands in New Zealand?”
Asked ChatGPT
“What's the best chicken breast brand in New Zealand for lean meal prep?”
Searched Google, AI Overview
“boneless chicken breast”
Searched Google, AI Overview
“chicken breast nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Tegel or Waitoa more popular in search?
This chart shows how often people search Google for Tegel and Waitoa by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tegel, Waitoa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tegel | Ingham’s | Pams | Bostock Brothers | Waitoa |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 34.4% | 20% | 3% | 1.6% |
| Nov 2025 | 38% | 38.7% | 17% | 4.1% | 2.2% |
| Dec 2025 | 43.6% | 29.6% | 19.1% | 3.8% | 3.8% |
| Jan 2026 | 40.9% | 33.2% | 18.6% | 4.4% | 2.9% |
| Feb 2026 | 41.7% | 33.6% | 18.1% | 3.7% | 3% |
| Mar 2026 | 44.1% | 29.5% | 21.1% | 3.2% | 2.1% |
| Apr 2026 | 42.1% | 33.9% | 18.4% | 3.7% | 1.9% |
| May 2026 | 42.9% | 36.1% | 15.5% | 3.8% | 1.6% |
| Jun 2026 | 41.9% | 33.7% | 18% | 4.5% | 1.9% |
| Jul 2026 | 42% | 34% | 15.9% | 5.6% | 2.5% |
| Aug 2026 | 42.3% | 28.4% | 20.3% | 7% | 2% |
| Sep 2026 | 45% | 30.9% | 16.6% | 5% | 2.6% |
How has the Tegel and Waitoa comparison changed over the last 12 months?
3 findings
- Tegel was ahead of Waitoa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand moved from 41.1% to 45%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand chicken breast brands in September 2026?
2 changes
In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.
In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tegel’s and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chicken breast brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.