Ingham’s vs Waitoa:Which is more popular?
In September 2026, Ingham’s had more branded searches than Waitoa among chicken breast brands in New Zealand. Ingham’s had about 1,990 branded searches, while Waitoa had 170. Ingham’s made up 30.9% of all chicken breast brand searches we track, and Waitoa accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Waitoa appeared in three of the five answers and Ingham’s in none.
Who do people search for more?
Ingham’s, about 12 searches for every 1 for Waitoa
Who does AI mention more?
Waitoa, mentioned in 3 of 5 answers, Ingham’s in 0
Who does AI recommend more?
Waitoa, the only one of the two named
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Top chicken breast brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Waitoa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ingham’s did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tegel1st
Bostock Brothers1st- Waitoa3rd
Pams4th- Ingham’s–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chicken breast brands
5 answers
Asked ChatGPT
“Which chicken breast brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chicken breast brands in New Zealand?”
Asked ChatGPT
“What's the best chicken breast brand in New Zealand for lean meal prep?”
Searched Google, AI Overview
“boneless chicken breast”
Searched Google, AI Overview
“chicken breast nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ingham’s or Waitoa more popular in search?
This chart shows how often people search Google for Ingham’s and Waitoa by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ingham’s, Waitoa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tegel | Ingham’s | Pams | Bostock Brothers | Waitoa |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 34.4% | 20% | 3% | 1.6% |
| Nov 2025 | 38% | 38.7% | 17% | 4.1% | 2.2% |
| Dec 2025 | 43.6% | 29.6% | 19.1% | 3.8% | 3.8% |
| Jan 2026 | 40.9% | 33.2% | 18.6% | 4.4% | 2.9% |
| Feb 2026 | 41.7% | 33.6% | 18.1% | 3.7% | 3% |
| Mar 2026 | 44.1% | 29.5% | 21.1% | 3.2% | 2.1% |
| Apr 2026 | 42.1% | 33.9% | 18.4% | 3.7% | 1.9% |
| May 2026 | 42.9% | 36.1% | 15.5% | 3.8% | 1.6% |
| Jun 2026 | 41.9% | 33.7% | 18% | 4.5% | 1.9% |
| Jul 2026 | 42% | 34% | 15.9% | 5.6% | 2.5% |
| Aug 2026 | 42.3% | 28.4% | 20.3% | 7% | 2% |
| Sep 2026 | 45% | 30.9% | 16.6% | 5% | 2.6% |
How has the Ingham’s and Waitoa comparison changed over the last 12 months?
3 findings
- Ingham’s was ahead of Waitoa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand moved from 34.4% to 30.9%, and its estimated monthly branded searches moved from 2.4K to 2K.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 110 to 170.
How did search popularity change for New Zealand chicken breast brands in September 2026?
2 changes
In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.
In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ingham’s’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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