Brandwave

Bostock Brothers vs Ingham’s:Which is more popular?

In September 2026, Ingham’s had more branded searches than Bostock Brothers among chicken breast brands in New Zealand. Ingham’s had about 1,990 branded searches, while Bostock Brothers had 320. Ingham’s made up 30.9% of all chicken breast brand searches we track, and Bostock Brothers accounted for 5%. When we asked ChatGPT and Google AI Overviews about chicken breast brands, Bostock Brothers appeared in two of the five answers and Ingham’s in none.

Among chicken breast brands in New Zealand in September 2026

Who do people search for more?

Ingham’s, about 6 searches for every 1 for Bostock Brothers

Ingham’s 2K searchesBostock Brothers 320 searches

Who does AI mention more?

Bostock Brothers, mentioned in 2 of 5 answers, Ingham’s in 0

Bostock Brothers in 2 of 5Ingham’s in 0 of 5

Who does AI recommend more?

Bostock Brothers, the only one of the two named

Bostock Brothers first in 2Ingham’s never named

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Top chicken breast brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bostock Brothers was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ingham’s did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tegel1st
  2. Bostock Brothers1st
  3. Waitoa3rd
  4. Pams4th
  5. Ingham’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken breast brands

5 answers

  • Asked ChatGPT

    “Which chicken breast brand should I buy in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What are the best chicken breast brands in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What's the best chicken breast brand in New Zealand for lean meal prep?”

    1. 1Tegel
    2. 2Pams
    3. 3Waitoa

  • Searched Google, AI Overview

    “boneless chicken breast”

    1. Searched Google, AI Overview

      “chicken breast nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Bostock Brothers or Ingham’s more popular in search?

      This chart shows how often people search Google for Bostock Brothers and Ingham’s by name. Each line represents a brand's share of searches for all five chicken breast brands we track, month by month, from searches in New Zealand.

      Bostock Brothers and Ingham’s among chicken breast brands in New Zealand, by month

      Share of searches by month for Ingham’s, Bostock Brothers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTegelIngham’sPamsBostock BrothersWaitoa
      Oct 202541.1%34.4%20%3%1.6%
      Nov 202538%38.7%17%4.1%2.2%
      Dec 202543.6%29.6%19.1%3.8%3.8%
      Jan 202640.9%33.2%18.6%4.4%2.9%
      Feb 202641.7%33.6%18.1%3.7%3%
      Mar 202644.1%29.5%21.1%3.2%2.1%
      Apr 202642.1%33.9%18.4%3.7%1.9%
      May 202642.9%36.1%15.5%3.8%1.6%
      Jun 202641.9%33.7%18%4.5%1.9%
      Jul 202642%34%15.9%5.6%2.5%
      Aug 202642.3%28.4%20.3%7%2%
      Sep 202645%30.9%16.6%5%2.6%

      How has the Bostock Brothers and Ingham’s comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand chicken breast brands in September 2026?

      2 changes

      1. In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.

      2. In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

      How are branded searches counted?

      3 search terms

      Brandwave collects information about searches that people make online using Bostock Brothers’ and Ingham’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bostock Brothers

      1 branded search term

      • bostock brothers

      Ingham’s

      2 branded search terms

      • inghams
      • inghams wing dings

      How the Brand Demand Index is measured

      Other head-to-heads among chicken breast brands

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