Brandwave

How popular isTegel?

In September 2026, people searched for Tegel by name about 6,060 times in New Zealand, a 21.2% increase from the previous year. These searches made up 45% of all New Zealand chicken breast brand searches, placing Tegel first out of five brands. When we asked both ChatGPT and Google AI Overviews about chicken breast brands, Tegel appeared in three of the five answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Tegel is the most searched of 5 competitors and the joint most recommended in AI answers.

  1. TegelShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Ingham’sShare of searches 30.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PamsShare of searches 16.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Bostock BrothersShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. WaitoaShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top chicken breast brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tegel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tegel is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tegel1st
  2. Bostock Brothers1st
  3. Waitoa3rd
  4. Pams4th
  5. Ingham’s–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waitoa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostock Brothers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ingham’s0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken breast brands

5 answers

  • Asked ChatGPT

    “Which chicken breast brand should I buy in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What are the best chicken breast brands in New Zealand?”

    1. 1Bostock Brothers
    2. 2Waitoa
    3. 3Tegel
    4. 4Pams

  • Asked ChatGPT

    “What's the best chicken breast brand in New Zealand for lean meal prep?”

    1. 1Tegel
    2. 2Pams
    3. 3Waitoa

  • Searched Google, AI Overview

    “boneless chicken breast”

    1. Searched Google, AI Overview

      “chicken breast nz”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which chicken breast brands compete with Tegel?

      Tegel against chicken breast brands in New Zealand, by month

      Share of searches by month for Tegel, Ingham’s, Pams, Bostock Brothers, Waitoa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTegelIngham’sPamsBostock BrothersWaitoa
      Oct 202541.1%34.4%20%3%1.6%
      Nov 202538%38.7%17%4.1%2.2%
      Dec 202543.6%29.6%19.1%3.8%3.8%
      Jan 202640.9%33.2%18.6%4.4%2.9%
      Feb 202641.7%33.6%18.1%3.7%3%
      Mar 202644.1%29.5%21.1%3.2%2.1%
      Apr 202642.1%33.9%18.4%3.7%1.9%
      May 202642.9%36.1%15.5%3.8%1.6%
      Jun 202641.9%33.7%18%4.5%1.9%
      Jul 202642%34%15.9%5.6%2.5%
      Aug 202642.3%28.4%20.3%7%2%
      Sep 202645%30.9%16.6%5%2.6%

      1. 1.Tegel

        45%

        Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +2.7 points.

      2. 2.Ingham’s

        30.9%

        Held 2nd. 2K estimated branded searches, +2.1% vs prior month. Share +2.4 points.

      3. 3.Pams

        16.6%

        Held 3rd. 1.1K estimated branded searches, -23% vs prior month. Share -3.7 points.

      4. 4.Bostock Brothers

        5%

        Held 4th. 320 estimated branded searches, -33.3% vs prior month. Share -2 points.

      5. 5.Waitoa

        2.6%

        Held 5th. 170 estimated branded searches, +21.4% vs prior month. Share +0.6 points.

      Compare popularity between Tegel and its closest rivals

      Every comparison with Tegel

      11 comparisons

      How has branded search demand for Tegel changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Tegel in New Zealand rose from 5K to 6.1K.
      • Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand increased from 41.1% to 45%.
      • Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand peaked at 45% in September 2026 and was lowest at 38% in November 2025.

      How did search popularity change for New Zealand chicken breast brands in September 2026?

      5 changes

      1. In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.

      2. In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.

      3. In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.

      4. In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%.

      5. In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

      How are Tegel’s branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Tegel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • tegel
      • tegel chicken
      • tegel chicken breast
      • tegel nuggets

      Do you work for Tegel? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Tegel compete?

      Tegel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Chicken brands1st of 545.4%Show ranking
      Frozen food brands2nd of 727.7%Show ranking
      Chicken breast brands1st of 545%Shown above
      Creator with pink hair and a pink jacket

      Is Tegel your brand?

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