Brandwave

Chicken brands in New Zealand:Which brands are most popular in search?

In August 2026, Tegel was the most searched among chicken brands in New Zealand, with an estimated 7.4K branded searches and 47.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tegel47.2%
  2. Inghams25%
  3. Waitoa13.4%
  4. Bostock Brothers10.6%
  5. Brinks3.9%

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Share of SearchLeaderboard

Compare the fresh and frozen chicken brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chicken brands in New Zealand, by month

Share of Search by month for Tegel, Inghams, Waitoa, Bostock Brothers, Brinks. The figures are in the table below the chart.

View monthly share of search table
MonthTegelInghamsWaitoaBostock BrothersBrinks
Oct 202546.1%30.3%9.5%7.9%6.2%
Nov 202545.9%30.7%10.6%8.5%4.4%
Dec 202547.9%27%10.8%9.3%5%
Jan 202646.2%28.8%11.5%7.9%5.5%
Feb 202647%28.5%12.1%7.6%4.7%
Mar 202649.2%27.7%10.5%8.3%4.3%
Apr 202647.8%28.1%11.5%7.9%4.8%
May 202645.7%29.5%12.9%7%4.9%
Jun 202647.8%28.6%12.1%6.9%4.5%
Jul 202645.9%25.8%13.7%10.4%4.2%
Aug 202647.2%25%13.4%10.6%3.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tegel

    47.2%

    held 1st · 7.4K estimated branded searches · +11.7% vs prior month · +1.3 points

  2. 2.Inghams

    25%

    held 2nd · 3.9K estimated branded searches · +4.8% vs prior month · -0.9 points

  3. 3.Waitoa

    13.4%

    held 3rd · 2.1K estimated branded searches · +6.1% vs prior month · -0.3 points

  4. 4.Bostock Brothers

    10.6%

    held 4th · 1.7K estimated branded searches · +10.7% vs prior month · +0.2 points

  5. 5.Brinks

    3.9%

    held 5th · 610 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among chicken brands in New Zealand?

In August 2026, Tegel was the most searched among chicken brands in New Zealand, with an estimated 7.4K branded searches and 47.2% estimated Share of Search within this set. Inghams is in 2nd place, 22.3 percentage points behind at 25% Share of Search.

New Zealand chicken brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tegel46.1% → 47.2%49.2%Mar 202645.7%May 20261st
Inghams30.3% → 25%30.7%Nov 202525%Aug 20262nd
Waitoa9.5% → 13.4%13.7%Jul 20269.5%Oct 20253rd
Bostock Brothers7.9% → 10.6%10.6%Aug 20266.9%Jun 20264th
Brinks6.2% → 3.9%6.2%Oct 20253.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand increased from 46.1% to 47.2%.
  • Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand decreased from 30.3% to 25%.
  • Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand increased from 9.5% to 13.4%.
  • Across the 11 months ending August 2026, Bostock Brothers’ estimated Share of Search among chicken brands in New Zealand increased from 7.9% to 10.6%.
  • Across the 11 months ending August 2026, Brinks’ estimated Share of Search among chicken brands in New Zealand decreased from 6.2% to 3.9%.
  • Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand peaked at 49.2% in March 2026 and was lowest at 45.7% in May 2026.
  • Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand peaked at 30.7% in November 2025 and was lowest at 25% in August 2026.
  • Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand peaked at 13.7% in July 2026 and was lowest at 9.5% in October 2025.
  • Across the 11 months ending August 2026, Bostock Brothers’ estimated Share of Search among chicken brands in New Zealand peaked at 10.6% in August 2026 and was lowest at 6.9% in June 2026.

How did search popularity change for New Zealand chicken brands in August 2026?

  1. In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.

  2. In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.

  3. Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.

  4. Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.

  5. Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026.

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