Brinks vs Waitoa:Which is more popular by branded search in New Zealand?
In August 2026, Waitoa had more branded searches than Brinks among chicken brands in New Zealand. Waitoa was estimated to have 2.1K branded searches compared to Brinks’ 610, and held a 13.4% Share of Search versus Brinks’ 3.9%.
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Which is more popular in search, Brinks or Waitoa?
Compare the fresh and frozen chicken brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Waitoa, Brinks. The figures are in the table below the chart.
View monthly share of search table
| Month | Tegel | Inghams | Waitoa | Bostock Brothers | Brinks |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 30.3% | 9.5% | 7.9% | 6.2% |
| Nov 2025 | 45.9% | 30.7% | 10.6% | 8.5% | 4.4% |
| Dec 2025 | 47.9% | 27% | 10.8% | 9.3% | 5% |
| Jan 2026 | 46.2% | 28.8% | 11.5% | 7.9% | 5.5% |
| Feb 2026 | 47% | 28.5% | 12.1% | 7.6% | 4.7% |
| Mar 2026 | 49.2% | 27.7% | 10.5% | 8.3% | 4.3% |
| Apr 2026 | 47.8% | 28.1% | 11.5% | 7.9% | 4.8% |
| May 2026 | 45.7% | 29.5% | 12.9% | 7% | 4.9% |
| Jun 2026 | 47.8% | 28.6% | 12.1% | 6.9% | 4.5% |
| Jul 2026 | 45.9% | 25.8% | 13.7% | 10.4% | 4.2% |
| Aug 2026 | 47.2% | 25% | 13.4% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Brinks and Waitoa comparison changed over the last 12 months?
3 findings
- Waitoa was ahead of Brinks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brinks’ estimated Share of Search among chicken brands in New Zealand moved from 6.2% to 3.9%, and its estimated monthly branded searches moved from 900 to 610.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand moved from 9.5% to 13.4%, and its estimated monthly branded searches moved from 1.4K to 2.1K.
How did search popularity change for New Zealand chicken brands in August 2026?
2 changes
Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brinks’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brinks
2 branded search terms
- brinks chicken
- brinks chicken breast
Waitoa
10 branded search terms
- waitoa butterfly chicken
- waitoa chicken
- waitoa chicken breast
- waitoa chicken kiev
- waitoa chicken nuggets
- waitoa chicken sausages
- waitoa free range chicken
- waitoa gluten free chicken nuggets
- waitoa karaage chicken
- waitoa roast chicken
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.